XR Associates

30/04/2026

Building the Immersive Silk Road: THEXRA at Vmax 2026 🇲🇾🇨🇳
Malaysia’s XR ecosystem is heading to Guangzhou! The XR Associates Malaysia (THEXRA) is proud to announce our participation in the Vmax 2026 Expo, the premier destination for VR Entertainment and Immersive Reality.
As the "Immersive Silk Road" bridges our borders, we invite industry leaders, investors, and tech enthusiasts to connect with us.
🎤 Keynote Alert: Don't miss our President, Mr. Havene Liew, as he takes the stage to present: 《共建沉浸式丝路：马来西亚XR市场深度解析与中马双向贸易新机遇》 (Building the Immersive Silk Road: Malaysia XR Market Analysis & Strategic Cross-Border Opportunities)

📍 Find Us:
Booth: Hall 8.1, Booth No. A47a
Venue: Canton Fair Complex, Guangzhou

Date: May 10–12, 2026

Let’s explore the digital transformation of Southeast Asia together.
🎟️ Secure your pass here: https://www.hwvips.com/?x=Nhjwk646&y=cbabc1d5daca1274e61194636f0b0291&isexen=1

18/12/2025

Inspiration in Action: PIA College Visits XRA!

On December 15th, we welcomed 40 students and lecturers from PIA College all the way from Ipoh to our studio at PJ Trade Centre!

We spent 2 hours exploring how Art and Design meet high-end technology. It wasn’t just talk, the students jumped straight into the action with our latest XR projects:
- Navigating the Airport Terminal Bus Simulator.
- Saving lives in First Aid AR.
- Technical precision in Aircraft Maintenance AR.
- Escaping “The Lockdown”, our brand-new multiplayer Mixed Reality team-building experience!

It was inspiring to see these future designers interact with real-world use cases that are already making waves in Malaysia and beyond.

Thanks for visiting us, PIA College! We hope you left feeling inspired to create the next generation of immersive experiences.

27/11/2025

Building a Safer Future, Together!

We had an absolutely fantastic time connecting with everyone at the Sime Darby Convention Centre today!

At XRA, we believe the best technology is the one that protects people. That's why we were so excited to share how Extended Reality (XR) is fundamentally changing the game for Workplace Safety and Health (OSH).

It's not about replacing people; it's about giving our partners the best possible tools to handle high-risk situations with confidence and skill, all without ever facing real danger.

The solutions we showcased that are already making a difference:

• Proximity Field Site Safety VR: Training for life-and-death scenarios (like confined spaces or falls) in a completely safe, consequence-free virtual world. It builds muscle memory and sharpens judgment.

• Workplaces First Aid MR: Getting hands-on practice with critical first aid skills in a familiar environment, making sure our immediate responders are truly ready when seconds count.

• Virnect Remote AR: Connecting an on-site technician's eyes with a senior expert hundreds of miles away, enabling instant, precise guidance. It’s about sharing expertise instantly!

• Digital Twin City: Using a virtual copy of large sites to run emergency rehearsals and stress-test procedures, ensuring every plan protects every worker.

• Driving Simulator: Giving new and experienced operators a realistic, non-hazardous way to practice complex driving skills and hazard recognition.

Thank you to everyone who stopped by to chat about how we can make our workplaces safer, smarter, and more human-centered. Let's keep the conversation going!

27/08/2025

Honored to have attended the launch of CelcomDigi's CD:NXT programme today, officiated by Prime Minister Datuk Seri Anwar Ibrahim. As a partner of CelcomDigi, XR Associates is proud to be part of this initiative, which will equip 5,000 Malaysian youths with essential skills in AI, technology, and data analytics.

The Prime Minister’s message was clear and powerful. He shared that global tech leaders from companies like Google and Microsoft told him that while technology is strong, it's not enough on its own. The real advantage, he said, lies in "values, beliefs, and cultural foundations."

This resonates deeply with our mission at XR Associates. Based in Damansara Perdana, we are an immersive tech and edutech company that creates AR/VR and simulator solutions for industrial safety, skills training, and enhanced productivity. We are committed to empowering the next generation with digital literacy, AI, and programming skills to foster critical thinking and problem-solving.

During his tour of the CelcomDigi AI Experience Centre, PMX saw our advanced solutions in action. The center, a showcase of technologies from partners including Huawei, ZTE, XR Associates and other partners, featured our AR productivity tools for onboarding and remote assistance, as well as an AR Remote Expert system for telemedicine. We also demonstrated our code-free XR content creation tools for higher education and a Digital Twin Smart City solution for monitoring infrastructure and resources management of Shah Alam City.

We are excited to support CelcomDigi in bridging the digital divide and ensuring Malaysia's digital economy is not only technologically advanced but also deeply human.

Reach us at: www.thexra.com

28/07/2025

| IMMERSE KL x CelcomDigi 2025

A big THANK YOU and CONGRATS to Malaysia Digital Economy Corporation (MDEC) and all the amazing management and staff for making IMMERSE KL x CelcomDigi 2025 a meaningful and unforgettable experience. 🙌 This is the most inspiring event for XR industry in Malaysia!

XRA is proud that we came in strong this year as the Diamond Sponsor and official T-shirt partner, showcasing impactful XR and AI solutions across manufacturing and education sectors.

💥 Highlights:
✅ Our booth welcomed Vice Mayor Kim of Seoul, Korea, arranged by MDEC, a true honour!
✅ Grateful to represent our collaboration with 4 strong Korean partners: VIRNECT, Logibros, Nable Communications, and P&C Solution.
✅ A mind-opening 1-to-1 exchange with Ben Erwin, who shared deep insights on the origins and future of XR!
✅ A powerful and insightful panel session with Faizul Lim and Ts. John Hii, thank you to everyone who joined and contributed.
✅ And… the official announcement of i3 Society (International Interactive & Immersive Society Malaysia)! 🎉
So proud to joined Dr. Masdiana Sulaiman and Angeline Seah witness the appointment of our Grant Programme Director Fariz Hanapiah and to take a group photo with our growing community of new and existing members.

The journey is just beginning. Stay tuned!! We’ll be opening member registrations for i3 very soon. Let’s build the immersive future, together!

22/07/2025

🤝 XR Industry Luncheon | Connecting Minds & Expanding Horizons

Had a wonderful afternoon catching up with XRA registered members and meeting new friends from the XR industry. All passionate about building the future of immersive tech.

Special thanks to Yethoven Tukimin from Meta Singapore for joining us and sharing valuable insights on Meta’s XR initiatives, ecosystem support, and what’s ahead for the region.

Moments like these remind us: real progress happens when we come together. To share, learn, and grow as a community. Thanks Jason Low, Metaverse Evangelist and VTF team for organising this great event!

🔥 We’re also warming up for tomorrow’s announcement of i3s [International Interactive & Immersive Society Malaysia]! A big step forward in uniting and empowering the immersive tech ecosystem.

Let’s keep pushing the boundaries — together. 🚀

Tuan Roon Loy Fariz Hanapiah Lek Jan (Jason) Chong Angeline Seah Anessa Mazleen Anuar Jerome Kay

21/07/2025

🚀 IMMERSIVE TECH AT WORK: UNLOCKING BUSINESS & INDUSTRY VALUE WITH XR

📅 24 July 2025 (Thursday)
🕔 5:00 PM
📍 VE Hotel, Bangsar South — Exhibition Hall [The Summit 1]

XR is no longer just about entertainment, it’s a strategic business tool reshaping how industries train, engage, and operate. From training & simulation, to product visualisation, brand engagement, and experiential marketing, immersive technologies are driving measurable impact.

XR ASSOCIATES's CEO Havene Liew is thrilled to be joining Faizul Lim from Revenant Reverie to share real-world case studies, lessons learned, and actionable strategies on how XR is solving today’s business and industrial challenges, across manufacturing, retail, education, and creative sectors.

🎙️ Moderated by Ts. John Hii, Director, VORTEX, Taylor’s University.

💡 Whether you’re focused on workforce transformation, enhancing customer experience, or leading digital innovation, this session will help you understand the real value XR can bring to your organisation.

👉 Don’t miss our THEXRA exhibition booth at IMMERSE KL x CelcomDigi Conference 2025.
Come discover how immersive tech is shaping the future of work.

04/02/2025

🚀 We’re Expanding Our Team! 🚀

XR Associates is on the lookout for XR Developers and 3D Artists to join our dynamic crew in Damansara Perdana, PJ! 🎮✨ If you’re passionate about pushing the boundaries of AR/VR/MR tech and crafting immersive digital experiences, we want to hear from you!

🔹 XR Developers – Bring your coding magic to life with innovative XR applications.
🔹 3D Artists – Create stunning visuals and breathe life into virtual worlds.

Ready to revolutionize the XR space with us? 🌍

👉 Apply now: https://thexra.com/careers/
Or share this with someone who’s perfect for the role! 💼

Creating innovative XR applications, utilizing skills in software and XR technologies. Responsibilities include design, development, optimization, and problem-solving to deliver immersive digital experiences…

28/01/2025

🎉 *恭贺新禧，万事如意！*🎉
值此农历新年之际，XR Associates 向您和您的家人致以最诚挚的祝福！愿新的一年充满繁荣、成功与幸福！感谢您一直以来的支持与信任，我们将继续与您携手共进，创造更多辉煌！🐉✨
#农历新年 #新年快乐 #感恩同行

🎉 *Happy Lunar New Year, Wishing You Good Fortune and Success!*🎉
On this special occasion of the Lunar New Year, XR Associates extends our heartfelt wishes to you and your family! May the new year be filled with prosperity, success, and happiness! Thank you for your continued support and trust. We look forward to achieving even greater success together in the year ahead! 🐉✨

21/11/2024

🚀 XRA at Smart Nation 2024! 🚀

XR Associates (XRA) is part of the CelcomDigi booth at Smart Nation 2024, happening from 19–21 November at MITEC, Kuala Lumpur!

📌 Explore cutting-edge XR solutions tailored for industries driving Malaysia’s digital transformation:

1️⃣ TWYN by VIRNECT
🔍 Experience AR mapping like never before!
TWYN overlays engineering drawings and designs directly onto real-world products, making inspections and reviews seamless for manufacturers and heavy industrial constructors.

2️⃣ Sand Table by JiquXR
✨ A fully interactive touchscreen table enhanced with navigation markers for hands-on exploration!
View 360VR content without the need for a headset—perfect for safety training, new staff onboarding, and location guidance.

3️⃣ MYVU AR/AI Smart Glasses
👓 Lightweight, powerful, and built for efficiency. Powered by Meizu, these glasses bring next-gen AR experiences to the forefront.

💡 Whether you’re in manufacturing, construction, or training, these solutions are designed to streamline your operations and enhance productivity.

📍 Drop by CelcomDigi’s booth to experience the future of innovation with XRA!

25/10/2024

🚀 Introducing XRA’s innovative Mechalabo Simulator – the ultimate modular immersive training solution! Designed for industries like logistics and transportation, this high-fidelity simulator provides real-world environments to train operators safely and efficiently. From driving terminal truck to heavy machinery, experience precision training like never before. 💡

Get in touch to elevate your training programs!