24/06/2025
The i-Mesra program is a digital business management platform designed to support micro, small, and medium enterprises (MSMEs), particularly in the food and beverage sector, in Malaysia. It offers tools for inventory management, ingredient reference for consumers, financial management, marketing, digital verification, and liability protection. The program also includes the Ihsan Cashback initiative, which aims to help consumers reduce living costs and boost local businesses.
Here's a more detailed breakdown:
Digital Platform:
i-Mesra provides a comprehensive digital platform for businesses to manage various aspects of their operations.
For MSMEs:
It specifically targets micro, small, and medium enterprises, offering them tools to improve their efficiency and competitiveness.
Focus on F&B:
The program has a strong emphasis on the food and beverage industry, recognizing its importance to the Malaysian economy.
Inventory and Ingredient Management:
Businesses can use i-Mesra to track their inventory, manage ingredient lists, and provide information to customers about the ingredients used.
Consumer Information:
Customers can access information about ingredients used in food products through the platform, promoting transparency and trust.
Financial Management:
The platform includes features for financial management, helping businesses track their income and expenses.
Marketing and Promotion:
i-Mesra also supports marketing efforts, allowing businesses to promote their products and services.
Verification and Liability Protection:
It offers digital verification processes and helps businesses with liability protection.
Ihsan Cashback:
This initiative within i-Mesra allows businesses to offer cashback or other promotions to consumers who use the platform, potentially reducing living costs and boosting business.
Halal Compliance:
The i-Mesra system is designed to ensure that all ingredients used are from Halal or Shariah-compliant sources.
Boosts Consumer Confidence:
By providing transparency and information about ingredients, i-Mesra helps build trust and confidence among consumers.
Supports Digital Transformation:
The program aligns with Malaysia's Digital Transformation Plan, promoting the use of technology in the halal industry.
Community:
i-Mesra is building a community of businesses and consumers who are leveraging the platform for growth and transparency.
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