Saku

BLOYALTY SDN. BHD.

(No. 0154570W / 198601005410)
To be available to all and to make; Merchant, Partner and the end User happy and engaged through
out their experience with Saku.

31/10/2024

Light up your Deepavali festivities by using our platform to shine brighter than your competitors and to be the light of the ocassion! From sparkling savings to exciting gifts, this season of lights just got brighter. Join us and be on your way in making your celebrations even more rewarding. Happy Deepavali!

30/10/2024

Want to boost your loyalty program? 💪 Check out these effective ways to promote it:
Leverage multiple channels like social media, email, and in-store promotions. Create a dedicated landing page and use website elements to highlight your program. Implement referral programs to reach new customers. Partner with users and advocates to promote your loyalty scheme to a wider audience.

Which of these strategies have you tried? Share your experiences in the comments below!

28/10/2024

Traditional rewards programs are becoming outdated, with 90% of customers holding negative views of them, and 28% abandoning them without redeeming points. Today’s customers demand more personalized, emotionally-driven experiences from their loyalty programs. Brands must shift from static, predictable schemes to empathetic, value-driven strategies that align with customers’ values, such as sustainability.

Big branded retailers are integrating eco-conscious rewards to meet these demands. Additionally, paid reward schemes like Amazon Prime are gaining popularity, offering exclusivity and deeper engagement, signaling the future of loyalty programs.

23/10/2024

Business analytics in rewards marketing helps companies optimize their strategies by analyzing customer data and behaviors. Key steps include understanding your target audience, segmenting customers into tiers (e.g., Bronze, Silver, Gold), and focusing on strategies to turn new customers into loyal clients while reactivating sleeping and lost customers.

Platforms like Saku automate this process by sending notifications and personalizing offers. Additionally, tracking Customer Lifetime Value (LTV) helps businesses forecast revenue, refine retention strategies, and optimize spending on promotional efforts.

21/10/2024

Special occasions like Mother’s Day, Father’s Day, Deepavali, Hari Raya, Christmas etc offer businesses the perfect chance to increase sales and connect with customers. By leveraging Saku’s platform features, companies can boost engagement and create successful occasion-based marketing campaigns.

Key tactics include sending push notifications, creating exciting posts, offering exclusive vouchers, rewarding customers with points, selling customizable gift cards, and sending targeted emails. These strategies help personalize the shopping experience, encourage loyalty, and drive revenue during high-spend periods.

16/10/2024

Customer segmentation is the key to boosting revenue and building stronger relationships by grouping customers based on demographics, behavior, and interests. It offers tailored communication, personalized experiences, and strategic marketing campaigns that increase engagement, customer loyalty, and retention. Benefits include higher ROI, proactive customer service, reduced churn, and standing out from competitors through innovative, data-driven decisions.

14/10/2024

In the world of rewards marketing, vouchers and points schemes are two popular strategies. While vouchers offer instant gratification and short-term sales boosts, they often erode profit margins and don’t foster long-term loyalty if given rapidly and on a repetitive cycle.

In contrast, points schemes incentivize repeat purchases, build lasting customer relationships, and are more cost-effective in the long run. At Saku, we give you the flexibility to champion various schemes for their ability to drive customer retention, increase lifetime value, and provide valuable data for targeted marketing strategies.

28/09/2024

Do you find it difficult to track the number of different loyalty cards in your wallet or loyalty apps on your phone?

How about keeping track of your points and other offers of each retailer?

With Saku you can! Retailers who are powered by Saku have the chance to tailor make their loyalty offerings at the same time bring convenience to the user in consolidating all the cards into one place!

27/09/2024

Exciting news! Saku as a platform is now Malaysia Digital certified offering! This allows us to access the best talent, be in the forefront of the digital space and also be recognized as an innovative solution that we bring to our challenger brands out there!

23/09/2024

Struggling to remember who your loyal customers are? Use Saku to track and engage them effectively

20/09/2024

Want to enhance customer experience, and retention of your most loyal customers?

Let Saku solve this for you! Our solution enables your business to run loyalty while you focus on operational matters.

16/09/2024

Just like Malaysia Day, Saku aims to enable diversed businesses as a loyalty platorm on a single app.

Together, we honor our past and embrace a bright, united future. Selamat Hari Malaysia!

Address

BLOYALTY SDN. BHD. (No. 0154570W/198601005410. ) Level 16, Menara Cosway (Plaza Berjaya). No. 12, Jalan Imbi.
Kuala Lumpur
55100

Website

https://saku.my/

Alerts

Be the first to know and let us send you an email when Saku posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.