18/09/2026
AI can respond instantly.
It can analyse behaviour.
It can predict what a customer might need next.
But when a customer is frustrated, disappointed or simply wants to feel heard, technology alone isn’t always enough.
During our Zendesk Tribal Monthly, we discussed why empathy remains one of the most important differentiators in customer experience.
For business owners, C-level leaders, CX leaders, digital decision-makers and operations leaders, the opportunity isn’t choosing between AI and people.
It’s knowing when to automate and when the human touch matters most.
Complaints. Refunds. Difficult conversations. Moments where trust is at risk.
AI can support the experience. But you can’t outsource empathy.