14/03/2023
What is Meta Business Manager?
Meta Business Manager (MBM) is a business management platform for companies to manage all their marketing-related matters on Meta. With MBM, you can create and manage your ads, FB page, Instagram account, product catalog, pixel (Pixel) and audience etc. on a single platform.
✅Meta Business Manager Setup Checklist
1) Create a business asset group
2) Link the IG account to the corresponding ad account
3) Connect the ad account to the corresponding pixel
4) Create an offline conversion event set
5) Connect the ad account to the corresponding offline event set
6) Verify domain name
7) Connect the IG account to the corresponding FB page
8) Connect WhatsApp account to corresponding FB page (optional)
9) Configure aggregate event measurement
10) Turn on advanced matching
11) Connect the catalog to the corresponding sales channel
12) Connect the directory to the corresponding pixel
13) Edit and publish your store