02/01/2015
Should I Care About UC Trends in 2015?
Unified communications (UC) is one of those all-encompassing ideas that people claim they know they should be doing more with, will get to it soon, it might benefit them, and so on. In reality, these people are losing a serious competitive edge, because UC is an important way for businesses, employees, and customers to collaborate and communicate in real time.
From a one-person consulting business to tens of thousands of employees in Fortune 100 enterprises, UC has become a key technology solution that enables business growth. Why? The influx of smartphones and tablets and the growth of remote workers demand anywhere reachability now. From sales to customer care, contact centers can more frequently reach both internal and external customers by phone, instant message, audio or video conference, Web conference, social media channels, or text/SMS. Time is money and operational efficiency!
Let’s look at some upcoming trends that you absolutely should care about.
UC Today
UC in recent years has been driven by enterprise private branch exchange (PBX) suppliers that had no choice but to provide increased value through clumsy integrated add-on applications. All major phone systems were reliable and could process calls quickly and efficiently, so these suppliers looked to software applications to differentiate themselves. In addition, emerging hosted and cloud-based voice over IP PBX service providers wanted to provide large company services to clients of all sizes.
In enterprises, employees need to be able to locate and communicate with subject matter experts in real time and often use internal communities such as Chatter or Yammer to integrate with social channels, e-mail, and phone systems to make it as easy as possible for collaboration and communication among peers. Enterprise needs for external communication and collaboration include contact centers both inbound and outbound; phone calling; voicemail; voicemail to e-mail; audio, video, and Web conferencing; desktop sharing; file sharing; instant messaging (IM); customer relationship management integration; and business process integration.
Even one-person companies can purchase an 800 number and quickly integrate virtual PBX capabilities without buying an IP-PBX. They can have UC capabilities and Web-based administration that allows them to offer cutting-edge connectivity to their clients. Today, most IP PBX suppliers as well as hosted and cloud-based service providers have delivered rich UC features for businesses of all sizes.
UC Trends and UC in 2015
Major suppliers such as Microsoft and Cisco are leveraging the driving forces of mobility, video, and social media support for their emerging offerings. The term consumerization of IT takes on new meaning beyond simply Bring Your Own Device. The number of mobile devices is growing, and people use their devices for business and personal use. Many people have at least three devices: a smartphone, a tablet, and a computer. These devices need to be integrated with users’ work and business lives, and UC applications are emerging that enable this integration seamlessly across multiple platforms, making it easy for users to learn something once and use it anywhere on any device. This is a compelling driver for implementing UC.
Video is without doubt a critical success factor in business, from collaboration to educating your customers. By merging Skype, which is known to about 300 million consumers, with Microsoft Lync (soon to be Skype for Business), Microsoft is gaining UC traction through Microsoft Office 365. This trend is virtually unstoppable—a snowball rolling downhill. Get ready, it’s knocking at your business’ door, and you should take time to learn how it could enhance your business and your life.
Cisco, which has been delivering IP PBX and UC functionality for some time, is working on merging social media and community tools for enterprises into their business strategy with what it calls Project Squared. Details have not been announced, but Cisco has briefed enough analysts that you can find some trendy information from various blogs and research reports.
Other vendors are delivering similar capabilities, and the market space is exciting regardless of whether you choose an on-premises UC solution or US as a Service (UCaaS). The major trends are for small and medium-sized businesses to migrate to UCaaS, primarily to save costs but also to better service multiple locations, remote workers, and most importantly clients.
Why Should You Care?
With the mobile phones, tablets, and computers you use every day, you can now seamlessly:
Communicate how you need to, when you need to;
Use social media channels (Twitter, LinkedIn, Facebook, Google+);
Rely on the Web for presence, allowing customers to find your business through search; and
Use IM when a call isn’t possible or feasible.
All of this allows you to service your customers and partners as easily and as fast as possible, and you want to be reached anytime wherever you are. UC facilitates this capability and more. If you don’t have these capabilities today for your businesses, it’s time to educate yourself. Your business demands the capabilities and services that UC delivers.
Summary
What’s the best way to educate yourself so that you can enhance your business? The Web is your first source. Independent blog posts on IT Toolbox and the VoIP-News blogs, UC Strategies, and TMCNet all provide ample resources, and you or a trusted advisor can drive your vendor research through webinars, seminars, and training. Don’t wait too long: 2015 will be a banner year for feature-rich UC products and services to integrate mobile, video, and social media.