13/05/2026
【Auntea Jenny Secures Halal Certification for 12 Malaysian Outlets, Targets 100 Stores by 2026 🧋🇲🇾】
Chinese tea brand Auntea Jenny has reached a highly significant milestone in its localization journey within Malaysia. The brand officially announced today that 12 of its local outlets have successfully obtained Halal certification from JAKIM, signaling a new era of maturity in its local supply chain management, operational systems, and quality standard construction.
📊 Key Strategic Milestones and Business Developments:
✅ Halal Certification & Deep Localization: The certified outlets are strategically spread across the Klang Valley, Johor, Penang, Pahang, Perak, and Melaka. General Manager Huang Zhenwei emphasized that this certification goes beyond basic compliance; it reflects a deep respect for local consumer culture. The brand is progressively tailoring its product structures and flavor profiles while maintaining its global baseline of "real fruit, real tea, real quality."
📈 Aggressive Expansion & Digital Transformation: With nearly 50 stores currently operating in Malaysia, Auntea Jenny has set an ambitious strategic goal to surpass 100 outlets by 2026. To support this rapid scaling, the brand has officially launched its Malaysian mobile app, designed to streamline its membership ecosystem, enhance user experience, and optimize digital operational efficiency.
🏆 Record-Breaking Sales in ASEAN & Asia: Its signature beverage, the "Mango Pomelo Sago," has been officially certified as the "Best-selling Fresh Fruit Tea Chain Beverage in ASEAN and Asia," driven by a staggering sales volume of 85,951,586 cups in 2025. Globally, the brand operates an impressive network of 11,494 stores across four countries.