Studio Clap, Kuala Lumpur (2026)

We love to work collectively as a team with ambitious people and create meaningful brands and experiences.

23/06/2026

[BRAND IDENTITY REFRESH]

To mark its 10th anniversary, Fuego embarked on a brand refresh that celebrates its Latin American roots while embracing a new chapter.

Strategy
As Fuego celebrated its 10th anniversary, the goal was not to reinvent the brand, but to reignite the spirit that has welcomed guests to gather, celebrate, and share stories above the Kuala Lumpur skyline for over a decade. Guided by the idea of Aviva El Fuego — keeping the fire alive — we refreshed the identity around the restaurant's defining qualities: fire-kissed flavours, festive energy, warm hospitality, and a playful sense of humour. The goal was to create a brand experience that captures the vibrancy of Latin American culture while celebrating the connections, conversations, and shared moments that have shaped Fuego's story over the past decade.

Design
Inspired by the rich cultures of Latin America, the refreshed identity blends traditional references with a modern urban perspective. Drawing from hand-painted vernacular signage, traditional textile patterns, bold colour palettes, and the vibrant spirit of Latin American celebrations, we developed a distinctive visual system centred around a custom symbol and wordmark, expressive typography, playful messaging, graphic patterns, and a cohesive suite of applications across menus, coasters, placemats, signage, website, and social media.

Result
The result is a brand identity that feels fresh, energetic, and unmistakably Fuego. Bold yet approachable, contemporary yet rooted in tradition, the refreshed identity reinforces Fuego's character as a distinctive rooftop dining destination in Kuala Lumpur while setting the stage for its next chapter.

Client: Fuego, Troika Sky Dining
Brand Strategy & Design:
Photography & Styling (Slide 8, 10 & 12): & Calvin Goh
*Photo courtesy of Troika Sky Dining

03/03/2026

We’re proud to share that High Street Studios Visual Identity has won an in Branding & Communication Design.

Selected among over 10,000 submissions worldwide, we are one of only three winners representing Malaysia this year — an honour to be recognised alongside so many inspiring projects.

Grateful to our client and collaborators for the opportunity to create and build meaningful work together.

And of course, huge thanks to the jury and for the recognition. As our first entry in this category, this milestone feels especially meaningful.

Established in 1954, the iF International Forum Design is globally recognized as a benchmark of design excellence across all disciplines.

https://ifdesign.com/en/winner-ranking/project/high-street-studios-visual-identity/766442

17/12/2025

[BRANDING]

Lucky Coffee Bar — a modern tuck shop reimagined with a lucky twist.

Located in the lobby of KLoé Hotel, Lucky Coffee Bar is inspired by neighbourhood tuck shops and classic milk-bars — familiar, comforting places where you’d drop by for a soda, soft serve, a sandwich, or a coffee. We imagined what that childhood corner shop would feel like today — and brought it to life through a fresh, playful identity.

Our design approach focused on fun, humour, and nostalgia. Bold red & blue hues echo the colours of old-school tuck shops, paired with a friendly, modern typeface. Lucky charms — Maneki cats, clovers, rainbows, fortune cookies, and smiley faces — were illustrated and turned into sticker-style graphics across packaging, cups, coffee packs, Instagram content, and merchandise.

Staying true to the tuck-shop spirit, Lucky is more than just food and drinks. Visitors can also pick up everyday essentials like fancy toothpaste, snacks such as candy and cookies, as well as retro toys and magazines — small discoveries that add to the charm of the space.

We also curated illustrated wall graphics and designed their merch collection — including tote bags and tees — created to bring luck, joy, and warmth to every visit.

By day, Lucky serves all-day breakfast, sandwiches, salads, rice bowls, and desserts. By night, it shifts into a cosy cocktail spot with bar snacks, wine, and playful drinks infused with local twists.

Lucky is more than a café — it’s a feel-good space that evolves with the day, inviting you to stay, relax, and enjoy a little moment of luck.

—
Client: KLoé Hotel
Brand Identity: Studio Clap

12/12/2025

Happy to share that we’ve received a Distinction in Visual Communication Design at the .

Thank you to our clients and collaborators for the trust and teamwork.

—
Distinction｜優選
Visual Communication Design Category｜視覺傳達設計類

High Street Studios — Visual Identity & Wayfinding Design
https://taipeidaward.taipei/Post/182463

#臺北設計獎

Address

Kuala Lumpur
57100

Website

http://studio-clap.com/

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