Calyx Chia

Calyx Chia Designing friction-free funnels for premium wellness brands. Engineered for clarity, built for conversion.

Design that sells. 📈Latest project deep-dive: Merging aesthetic precision with automated sales logic. My goal is always ...
13/05/2026

Design that sells. 📈

Latest project deep-dive: Merging aesthetic precision with automated sales logic. My goal is always to create a digital home for your brand that feels premium, professional, and built for growth.

If your current landing page isn't making the right first impression, it’s time for an upgrade.

DM for a consultation! 📩

12/05/2026

I’m looking for 3 business owners who want to get more clients every month. I want to help you turn your social media 'likes' into confirmed high-ticket appointments.

DM me 'FREE' to get started.

🔥 DAY 30: THE GRAND FINALE IS HERE! 🚀I’ve officially completed my 30-Day Redesign Challenge! For the final day, I took o...
05/04/2026

🔥 DAY 30: THE GRAND FINALE IS HERE! 🚀

I’ve officially completed my 30-Day Redesign Challenge! For the final day, I took on a traditional IT Solutions layout (the "Before") and gave it a next-generation Fintech transformation (the "After").

The changes: An "Intuitive & Premium" Fintech aesthetic.
✅ Depth & Hierarchy: Used glassmorphism and layered elements to make key features (like the multi-card and globe) "float" and grab attention.
✅ Hero Optimization: Swapped generalIT icons for a compelling multi-card stack and a 3D globe to instantly communicate "global payments."
✅ Clean Conversion Path: Simplified the layout into two main conversion tracks: a primary "Open Account" path and a secondary "View Stats" path for rapid decision-making.

I'm so proud of this transformation! Thank you to everyone who followed my journey. Check out the dramatic shift in perception below!

🔥 REDESIGN CHALLENGE: DAY 29 COMPLETE!From Corporate Standard to Elite Sales Mastery. 🚀Today’s focus was on transforming...
04/04/2026

🔥 REDESIGN CHALLENGE: DAY 29 COMPLETE!
From Corporate Standard to Elite Sales Mastery. 🚀
Today’s focus was on transforming a professional development landing page for Dale Carnegie. The goal? Shift from a general training vibe to an exclusive, high-intensity experience for top-tier closers.

The Strategy:
✅ Atmospheric Branding: Swapped the bright, clinical look for a cinematic dark-mode aesthetic with smoke effects to create a sense of "elite" status.

✅ Direct Hierarchy: Focused the hero section on a single, powerful promise: "Master the Art of High-Ticket Closing in Just 3 Days".

✅ Visual Curriculum Map: Used organic, hand-drawn-style arrows to guide the eye through the 9 core pillars of the course.

✅ Color Psychology: Used high-contrast red for the "High-Ticket" focus and CTA to drive action and urgency.

What do you think of this dramatic brand shift? Let me know in the comments! 👇

🎉 REDESIGN CHALLENGE: DAY 28 COMPLETE!Day28/30 From ‘General Coach’ to ‘Premium Podcast Authority.’ 🚀When redesigning th...
03/04/2026

🎉 REDESIGN CHALLENGE: DAY 28 COMPLETE!

Day28/30 From ‘General Coach’ to ‘Premium Podcast Authority.’ 🚀

When redesigning the landing page for NYC Podcast Awards Winner Stacey Chillemi, the goal was simple: move the brand from a busy, outdated look to a premium, sophisticated expert experience.

What I changed:
✅ Elevated Branding: Traded the clutter for a rich dark red and beige palette.
✅ Authority First: Anchored the page with NYC Podcast Awards Winner credentials, making her expertise the primary focus.
✅ Modern Polish: Unified typography with sophisticated serifs and clean text blocks.
✅ Professional Polish: Integrated high-end professional photography to establish instant trust.

And here is the new, strategic design:
✨ A refined dark red palette that screams confidence and sophistication.
✨ Streamlined hierarchy that immediately highlights her key accomplishments.
✨ Advanced typography that is both readable and elegant.
✨ A clear, optimized journey from "Hi, I’m Stacey" to "Schedule a Clarity Call."

Take a look at the Before & After and let me know which design elements you think make the biggest impact! 👇

Day 27/30: Elevating a Styling Coach to Executive Authority 🌟Today, I took on a redesign for Elizabeth of Brand, Style &...
02/04/2026

Day 27/30: Elevating a Styling Coach to Executive Authority 🌟

Today, I took on a redesign for Elizabeth of Brand, Style & Bloom, focusing on her landing page for Personal Branding and Styling.

The Challenge: The original page was vibrant and fun but didn’t fully capture the premium, executive level of her coaching. The visual flow was casual, making the core offer of "Strategic Personal Branding" get lost in the noise.

The Solution: I shifted to an elegant, editorial, high-authority design.

Minimalist Color Palette: Replaced the busy pinks and casual backgrounds with a sophisticated taupe, cream, and gold palette for instant credibility.

Structured Hierarchy: Reorganized the services into clear, structured arch-columns, making the value proposition instantly readable.

Professional Imaging: Used curated, professional imagery in tailored suits to align the visual identity with the "executive presence" Elizabeth teaches.

Style is strategy, and a landing page should embody that strategy. This new design says, "Expert, Confident, and Approachable" from the very first scroll.

What do you think of this dramatic editorial transformation? Let me know in the comments! 👇

Day 26/30: Elevating a Business Coach to Premium Authority 🚀Today, I took on a redesign for Liz Wolfe Coaching.The Chall...
01/04/2026

Day 26/30: Elevating a Business Coach to Premium Authority 🚀

Today, I took on a redesign for Liz Wolfe Coaching.

The Challenge: The original site felt a bit dated with heavy yellow blocks and a layout that didn't quite capture the "abundant business" Liz promises her clients.

The Solution: I shifted to an editorial, high-end design inspired by top-tier coaching brands.

Minimalist Layout: Used overlapping elements and generous white space to create a "breathing" design.

Authority Positioning: Replaced busy backgrounds with a cozy, professional home-office vibe that feels both high-level and approachable.

Strategic Flow: Reorganized the copy to lead with a clear mission statement followed by a "CEO Personality" quiz for higher engagement.

Landing pages should reflect the level of the service provided. This new look says "Expert" from the first scroll.

What do you think of this clean, editorial look? 👇

Day 25/30: Minimalist Makeover for a Veterinary Leader ✨For today’s challenge, I took the original, text-heavy landing p...
31/03/2026

Day 25/30: Minimalist Makeover for a Veterinary Leader ✨

For today’s challenge, I took the original, text-heavy landing page of a veterinary hospital and gave it a high-end, uncluttered transformation. I wanted to create a digital space that felt as sophisticated as it was supportive.

Highlights:
Streamlined Arches: Reorganized the clinic’s services into a clean, scannable three-card grid with modern, stylized icons.

Instant Authority: Elevated the customer rating to a floating hero card for immediate validation.

This redesign says "expert care, simplified." Let me know what you think of this minimalist approach for a vet clinic! 👇

Day 24/30: Designing a Sanctuary for the Soul ✨🧘‍♀️Today’s redesign was for ZZ Day Spa. The original site was quite text...
30/03/2026

Day 24/30: Designing a Sanctuary for the Soul ✨🧘‍♀️

Today’s redesign was for ZZ Day Spa. The original site was quite text-heavy and used a layout that felt a bit cluttered—not exactly the "zen" feeling you want when booking a massage! My goal was to create a digital environment that feels as relaxing as the spa itself.

The Strategy:

Editorial Layout: I adopted a high-end, asymmetrical grid with arched imagery to create a sense of movement and architectural elegance.

Warm Minimalism: I moved away from the flat white background toward a palette of "Warm Sand," "Linen," and "Deep Teal" to create a psychological sense of comfort.

Intentional Copy: I streamlined the messaging to focus on the experience and the ritual of wellness, rather than just a list of prices.

It feels like a brand you’d find in a luxury hotel. What do you think—ready for a spa day yet? 👇

Headline: Day 23/30: From Neon Chaos to Clinical Calm 🧘‍♂️✨Today’s redesign was for Evolve To Perform, a physiotherapy p...
29/03/2026

Headline: Day 23/30: From Neon Chaos to Clinical Calm 🧘‍♂️✨

Today’s redesign was for Evolve To Perform, a physiotherapy practice. The original site used a very loud neon green and a busy layout that felt more like a local gym than a specialist recovery center. My goal was to elevate the brand to match the high level of care they provide to active New Yorkers.

The Transformation:

Serene Palette: Swapped neon green for a deep, sophisticated "Forest Teal" and "Warm Sand" to evoke healing and trust.

Organic Geometry: Used arched image containers to frame the human element of the therapy, making the site feel both modern and architectural.

Authority-First Hero: Replaced a busy photo background with a clean, centered headline that speaks directly to the patient's goal: reclaiming their life.

By focusing on whitespace and editorial layout, we moved the brand from "fixing a problem" to "restoring a lifestyle". What do you think of this softer, professional look? 👇

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