Roots Design

30/07/2026

Why do some marketing campaigns stay in our minds, while others disappear within seconds?

The difference is often not the budget, but the clarity of the visual idea behind the campaign.

A strong Key Visual does more than create a beautiful design. It builds recognition, connects every touchpoint, and helps audiences remember the story behind a brand.

In this article, we explore why every successful campaign needs a strong visual foundation and how one key idea can transform into a complete campaign experience.

Have you ever seen a campaign that stayed in your mind long after you saw it? You might not remember the exact words. You might not remember the promotion.

02/03/2026

SHINNOU Brand Visual Design — Extracting the brand core into typography

For SHINNOU, a professional OEM manufacturer for fasteners, we translated the brand’s core into visual identity.The font structure takes inspiration from sharp metal cutting, reflecting professional design and production. The sharp negative space inside the letterforms represents sturdiness, precision, and breakthrough.With a clean flat palette of black, grey, and white, the overall visual delivers stability, trust, and a natural industrial aesthetic.Every detail is designed to express the brand’s true character.

25/02/2026

The art of festive brewing
Xin Xi.
Huan Xi.
Hong Xi.
Shun Xi.
Jin Xi.
Five “喜”, five moods.
Some are soft and gentle.
Some are bold and celebratory.
Some feel powerful, some feel smooth and flowing, and some carry that golden sense of abundance.
Traditional elements like dragons and festive patterns were reworked in a cleaner, more contemporary way — paired with strong colours and gold details to keep the festive energy alive without feeling heavy.
It’s a small series, but each bottle carries its own personality.
Not just cold brew tea, but a visual expression of joy.
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09/02/2026

A Spark of Joy in Every Sip

Brand identity and packaging design for supergulp is conceived as an expression of joy — distilled into form, colour, and typography.

At the heart of the identity, the letter “l” is reinterpreted as an exclamation mark, transforming the logotype into a visual statement of excitement and high spirits. The evolving bubbles beneath the mark transition from one to three, symbolising effervescence, movement, and a spark of joyful energy — much like soda fizzing at the moment of release.

The packaging system balances bold chromatic palettes with simplified, graphic fruit illustrations, creating strong shelf impact while maintaining clarity and cohesion across flavours. Each element is designed to be instantly recognisable, playful yet controlled, and unmistakably Supergulp.

A brand identity that celebrates optimism, energy, and the simple pleasure of a refreshing sip.

06/02/2026

【WORK】 Parents’ Day Key Visual | Filial Love, An Appreciation for tea

There’s something incredibly poetic about the simple act of a child offering tea to their parents—it’s a silent language of respect and deep-rooted love. For this Parents’ Day project, we wanted to move away from commercial cliches and instead focus on this intimate ritual as our creative North Star.

Our team handled the art direction and overall visual identity, translating that warm moment of “serving tea” into a cohesive aesthetic for the brand. From the core key visual to the various marketing materials, we aimed to balance traditional values with a clean, contemporary design language that resonates with the modern heart. It’s more than just a campaign; it’s a tribute to the ones who raised us.

MalaysiaDesign TeaCulture MarketingDesign DesignInspiration