27/07/2026
Designing the new identity for Glyphs 4 was a rare opportunity to rethink the brand behind the world’s leading font design software. After interviewing some of the world’s most talented type designers, we uncovered what truly sets Glyphs apart: beyond its powerful capabilities, it’s the easiest font design software to use. That insight became the foundation of the new brand positioning: “Create Fonts. Love the Process.” As we looked closer, we also realized that Glyphs had evolved into much more than a font editor. Designers now use it to create icons, logos, pictograms, lettering, and more… making the brand positioning flexible enough to celebrate the joy of designing all of them.
The identity builds on that idea of simplicity. The new symbol is made of four modular elements (a nod to Glyphs 4) that combine to form both a G and a 4. Ease of use also became the guiding principle for the visual language. Motion graphics are inspired by the actual Glyphs interface, turning real interactions into simple visual explanations of new features, so the product itself becomes the identity.
Our heartfelt thanks to Rainer Scheichelbauer, Georg Seifert, and Matteo Bologna for trusting us with what has become one of Enigma’s most cherished projects. It has truly been an honor and a dream come true.
Read the full branding case study at enigma.mx, or experience the identity in action at glyphsapp.com.
