23/04/2026
Beyond the Horn: The Mathematical Secret Inside the LA Rams Logo
Sean Butterly, a Global Design Director at Nike, was a primary architect behind the Los Angeles Rams' 2020 visual identity, leading technical ex*****on within the Nike Graphic Identity Group. Butterly utilized the golden ratio (Fibonacci sequence) to dictate the specific curvature of the ram's horn, aiming to harmonize the flight of a football with Pacific Coast waves. This two-year collaborative project involved Rams Senior Creative Director Cory Befort and COO Kevin Demoff, alongside designers from the NFL and agency Anomaly. Together, they developed the modern "LA" monogram and Ram Head to bridge the franchise’s history with the architecture of SoFi Stadium.