26/04/2022
Propaganda, misinformation, deep and cheap fakes, and other attempts at manipulation are prevalent on social media. While you cannot stop this loop, you can avoid becoming part of it.
It is critical that we share factual and informative content and play an active role in minimizing the sharing of misinformation, and disinformation.
If you play a role in sharing information via social media to persons of concern – either individuals or groups – consider these 8 Tips to reduce the risk of sharing incorrect and potentially dangerous information:
1. Press Pause:
The speed of social media means we’re often compelled to quickly hit ‘forward’ and share the message we’ve just received. It’s critical to stop, pause and reflect before sharing . Misinformation spreads far-and-wide, and corrections often gain very little traction.
2. Check the source:
Do you know the sender? Are these their words or something they have forwarded to you? If there is no obvious source of information, go back to the sender and ask for clarification. When sharing information to others always try to include the source (and the link to an official website if feasible).
3. Can you verify?
Can the information being shared be corroborated on? If you’re not able to verify, don’t share.
4. Is the information useful?
The sheer volume of content currently being shared is deafening. Consider if the information you want to forward is useful and actionable for persons of concern
5. Have you responsibly considered the emotional impact of the content?
Individuals’ perceptions of risk are highly subjective and complex. Information that we forward ‘en-masse’ via social media may be seemingly harmless but may highlight specific risks for other people.
6. Don’t mistake duplication for verification:
Receiving the same information from multiple senders is not source verification. The viral nature of misinformation and disinformation sometimes makes it seem true because everyone is sharing; with such messages it’s critical to fact check (as above).
7. Are there telling signs it’s a hoax?
Often hoax messages will encourage onward sharing (e.g., “please share to everyone you know”). They often contain spelling mistakes, and the sender may claim to be affiliated with the social media platform. If you’re suspicious, it’s better not to send.
8. Does the message recycle images ?
Often, content claiming to be ‘breaking news’ repackages dated content, for example using ‘stock images. If you’re suspicious, consider running a ‘reverse’ image-search on your browser to determine when the image has been previously posted.
Be responsible.