Africaplus Direct International

Africaplus Direct International APDI is the authorized distributor of trusted brands like Lenovo, IBM Services, Scale Computing and TrueNAS.

We have been in the market for over 15 years, operating across Africa and Middle East, as well as Turkey and Pakistan. APDI works with Business Partners in many African and Middle Eastern countries. Our aim is to help and assist the Business Partners to grow the services and infrastructure and solutions business. APDI specializes in providing IBM & Lenovo Services and is also the distributor of Le

novo Infrastructure Solutions, Scale Computing, Maxava and Tegsoft across Africa and the Middle-East. APDI works with current IBM and Lenovo Business Partners and Authorized Warranty Service Providers (AWSP) by assisting them with Services Sales, Parts Management, Importation and Clearance, as we have vast experience in the IBM services business worldwide. APDI prides itself on being a completely independent entity, and can therefore fully support the IBM channel model; do not favor specific Partners; have no vested interest in specific IBM Business Partners. We are always in touch with our customers as we provide regular feedback to all parties on the progress for each request (pricing, call logged, configurations etc). We constantly analyse and measure the outcomes of our actions to improve our services and enhance your customer satisfaction levels.

04/09/2026

IT hardware prices aren’t slowing down but your customers' budget shouldn’t have to take the hit.
At APDI Online Store, we have selected servers, spare parts and accessories available at pre-surge, locked-in prices.
If your clients are planning an IT upgrade, replacing critical components, or preparing for a bulk purchase, now is a good time to check what’s in stock.
Why wait for the next price increase?
Check our online store and secure your requirements while current stock lasts: apdi-store.com

🏆 A proud moment for our team and our channel!We are thrilled and honoured to be recognised as the “ISG Impact Distribut...
18/08/2026

🏆 A proud moment for our team and our channel!
We are thrilled and honoured to be recognised as the “ISG Impact Distributor for the WECA Region” at the Lenovo Awards 2026.
As a distributor, our role goes beyond simply bringing Lenovo ISG solutions to market. We work hand-in-hand with our Business Partners, enabling them with the right solutions, expertise, support and resources to help them successfully serve their customers.
This award is a reflection of that ecosystem — the trust of Lenovo Data Center, the commitment of our team, and the incredible collaboration with our partners across the region.
A heartfelt thank you to Lenovo for this recognition and continued partnership, and to all our Business Partners for trusting us to be part of your growth journey.

This achievement is ours to share. The impact is ours to create — together.
Explore our Lenovo offerings: [email protected]

🚨 Have you checked out our available list of LCR servers?Lenovo Certified Refurbished servers offer a cost-effective way...
17/08/2026

🚨 Have you checked out our available list of LCR servers?
Lenovo Certified Refurbished servers offer a cost-effective way to maximize your clients' IT budgets without compromising on quality or performance.
Ideal for data center upgrades, back up solutions, and sustainable IT deployments.
View our stock here: https://www.africaplusdirect.com/lcr/
Contact us today to secure your stock: [email protected]

One solution. One global partner community. One shared vision.Last week, we organised a TrueNAS Enablement Webinar that ...
28/07/2026

One solution. One global partner community. One shared vision.
Last week, we organised a TrueNAS Enablement Webinar that brought together 100+ attendees from 60 partners across 30 countries—all engaging, learning, and collaborating around the power of TrueNAS.

It was a fantastic opportunity to strengthen product knowledge, share best practices, and equip our partners to deliver greater value to customers.

If you missed the session and for any queries: [email protected]
Our TrueNAS Page: https://www.africaplusdirect.com/truenas/

22/06/2026

From the roar of the race track to the passion of the football pitch, technology is becoming as critical as the athletes themselves.
As an official technology partner of Formula 1 and the FIFA World Cup 2026, Lenovo is helping power some of the world's most demanding sporting environments.
Behind every lap, every match, and every fan experience sits an immense volume of data that must be processed, analyzed, and delivered in real time.
Lenovo servers provide the reliability, performance, and scalability needed to keep operations running seamlessly.
Give your clients the same power and reliability they deserve.
Explore our Lenovo offerings: [email protected]
Now available on our own online store: apdi-store.com

19/06/2026

⚽ Lenovo is the Official Technology Partner of FIFA World Cup 2026 where they will deploy servers to help deliver the computing power, devices, and AI-driven solutions needed to bring every moment of every match to global audiences.
All of this will be powered and managed by Lenovo ThinkSystem Servers.
Explore our Lenovo offerings: [email protected]
Now available on our own online store: apdi-store.com

Fast, reliable IT procurement isn’t optional—it’s essential.APDI Online Store gives you quick access to 10,000+ IT spare...
17/04/2026

Fast, reliable IT procurement isn’t optional—it’s essential.
APDI Online Store gives you quick access to 10,000+ IT spare parts, exactly when you need them.
Even as prices rise, our locked-in rates help you stay ahead of the curve and avoid unexpected cost spikes.
No delays. No guesswork. Just the parts you need, when you need them.
Explore the store today: apdi-store.com

05/04/2026

Happy Easter from all of us in the APD family to yours...

We are looking for a highly motivated and proactive Sales Executive based in East Africa to join our expanding business ...
01/04/2026

We are looking for a highly motivated and proactive Sales Executive based in East Africa to join our expanding business in the region. The ideal candidates should have hands-on experience in IT sales and a strong understanding of enterprise solutions.
Send your CV to [email protected]

The IT hardware landscape is seeing renewed pressure on pricing, particularly across storage and spare parts. While many...
01/04/2026

The IT hardware landscape is seeing renewed pressure on pricing, particularly across storage and spare parts. While many factors may seem beyond our control, there are still areas where you can take charge and turn them into opportunities.

By securing parts through our online store, you can lock in current pricing and position yourself ahead of the market—giving you a competitive edge when reselling to your customers.

✅ Protect your margins against upcoming price hikes
✅ Increase profitability by reselling at future market rates
✅ Ensure stock availability for your pipeline and upcoming deals
✅ Strengthen your value proposition with price stability for your clients

Shop now on: apdi-store.com

Address

72 Royal Road, Coromandel
Beau Bassin
71608

Opening Hours

Monday 08:15 - 17:00
Tuesday 08:15 - 17:00
Wednesday 08:15 - 17:00
Thursday 08:15 - 17:00
Friday 08:15 - 17:00

Website

,

Alerts

Be the first to know and let us send you an email when Africaplus Direct International posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Africaplus Direct International:

Shortcuts

Share

Category