EveCom

28/09/2026

There is a point in an event evening when the guests think it is over and the crew knows exactly how much is left.

The music has stopped. The room has changed. Somebody is already looking for the lid that belongs to a particular case.

I find that part of the work worth remembering when we talk about the hours an event takes.

“Finished at eleven” can mean something very different depending on which side of the doors you work on.

Photo: Tom Wren / SWNS

22/09/2026

An organiser finding the entrance easily tells me very little about an event's welcome. They have probably been there six times already.

They have been to the venue. They know which door, which desk, what the confirmation email meant by “main reception”.

The guest may be arriving in an unfamiliar city, a little late, with their ticket somewhere between a train booking and three other emails.

That is the person I want us to picture when we decide the instructions are clear.

What happens between buying and getting inside? Can they find the time, the address and the actual entrance without starting an investigation? If something goes wrong, is there a human route to an answer?

We put plenty of thought into getting people excited enough to attend. A little of that attention should survive into sharing information that helps them arrive.

The event has already started for someone who is standing outside wondering whether they are in the right place.

17/09/2026

“Can we give them another five minutes?”

In an event programme, that is rarely a question about five minutes alone.

The next speaker is waiting. Catering has planned around a break. Someone in the room has arranged their train around the published finish time. A technician has a sequence ready to go.

I understand wanting to keep a good moment alive. Nobody wants to interrupt something that is working.

But I would like the decision to include the people whose time we are borrowing. Otherwise the visible generosity on stage becomes invisible pressure everywhere else.

A schedule needs judgement. It also needs someone willing to decide what moves when something expands.

“Just make it work” sounds flexible from the microphone. I suspect it sounds rather different in the headset of the person who has to find those five minutes somewhere.

16/09/2026

Your next cold email could give a future client a reason to avoid you.

And a better subject line will not fix it.

Gartner’s 2025 research release reported that 73% of surveyed B2B buyers actively avoided suppliers sending irrelevant outreach.

That finding covers B2B broadly. For event professionals, it raises an uncomfortable question:

What does your message help the buyer understand about you?

“Unforgettable experiences” tells an organiser very little. A relevant project, a clear service and evidence of what you delivered give them something to assess.

Before your next campaign, check:
→ Why is this person a good fit?
→ Why would they need you now?
→ What proof can they check?
→ What useful next step are you offering?

Our latest article explores the research, shows a weak pitch rewritten, and explains how to make your work easier to find and recommend.

Read it before sending the next “just checking in.”

Cold Outreach Is Dead. Give People a Reason to Reply.

15/09/2026

A sold-out event is a good reason to celebrate. It is also a room full of promises that now need keeping.

The people buying tickets have not bought our enthusiasm about the campaign. They have bought a particular evening, a useful day, a reason to make the journey.

I think about that when success gets reduced to the number before doors open. The campaign can be excellent and still hand the operations team an experience they cannot deliver with what is left.

Enough people to welcome the guests. Time to rehearse. Someone who knows what happens when a ticket does not scan.

Those details belong in the commercial conversation too.

What I want EveCom to stand for starts here: respect for the people who turn interest into something worth attending. The sale matters. I want the person leaving to feel that somebody remembered what they were sold.

11/09/2026

“We’ll figure it out on the day.” is an expensive way to find out everyone had a different idea of where the stage was going.

Move it around on a screen first at https://maps.evecom.io

Design professional venue maps for any event venue. Plan up to three floors with seating, stages, tables, walls, doors and WC markers — for free.

10/09/2026

I enjoy starting things. Finishing asks different questions. Have you checked it? Does it work without you explaining it? Are you ready for someone else to have an opinion? Suddenly starting another project looks very attractive.

10/09/2026

Can someone understand your event layout at a glance?

Start with three areas: the stage, audience seating, and registration. Once those are clear, you can look at how the space works as a whole - and what needs adjusting.

This conference example was created in EveCom Venue Maps. The close-up shows the actual seating controls for rows, seats per row and spacing.

What do you look for first when reviewing a venue plan?

Try your own layout: https://maps.evecom.io

09/09/2026

Test the new venue mapping tool, no login required! The best part? It is completely free.

Launched on 7 September 2026, EveCom Venue Maps is a multi-floor venue map designer that runs in your browser. It helps you create event layouts for conferences, festivals, exhibitions, workshops and other gatherings, with up to three floors in one map.

An event idea starts to take shape when you decide where everything goes.
- Where should the stage sit?
- How will you arrange the seating?
- Where will exhibitors, workshops and registration fit?

A visual venue plan brings those decisions together, giving you something concrete to review, adjust and discuss.

https://hub.evecom.io/blog/plan-your-event-layout-with-evecom-venue-maps

Charles Ellingsen

08/09/2026

Seats, booths, tables, a stage - where will everything go?

Here are three examples of what you can plan with EveCom Venue Maps. Try sketching the layout for your next event in your browser: https://maps.evecom.io

What kind of event are you working on?