16/06/2026
The dust has settled on in Yerevan, but the insights are still shaping our strategy.
We asked our Business Development Manager, Gohar Abrahamyan, to reflect on her biggest takeaways from the expo floor. The overarching theme? The industry is done with quick fixes.
With SMS ROI and wasted ad spend dominating conversations, partners are actively shifting their focus toward adaptive strategies, local partnerships, and true routing resilience. As Gohar noted, companies are tired of navigating 'bypass' risks and are looking for partners who prioritize traffic integrity above all else.
Read Gohar's full reflection below on how OKROUTE is helping clients move past "firefighting" mode and build future-proof messaging strategies. 👇
Are you ready to optimize your messaging ROI and scale your connectivity? Let’s connect. ⚡