𝘒𝘈𝘓𝘐𝘍𝘐𝘕𝘈 𝘥𝘪𝘻𝘢𝘫𝘯

𝘒𝘈𝘓𝘐𝘍𝘐𝘕𝘈 𝘥𝘪𝘻𝘢𝘫𝘯 Boutique brand studio for hospitality and lifestyle brands. Strategy, visual identity and art direction built for space, print and digital.

Branding is not only about the logo. It’s about the atmosphere a brand creates.For AVÉLIA, the visual identity was desig...
04/03/2026

Branding is not only about the logo. It’s about the atmosphere a brand creates.

For AVÉLIA, the visual identity was designed to feel calm, refined and timeless. The embossed logo detail adds a subtle layer of elegance, allowing the brand to exist naturally within the space.

Small design choices often create the strongest impressions.

Visual identity design: Kalifina Studio

If you're creating a brand experience for your salon, studio or boutique and need visual direction, I’d be happy to collaborate.

It’s been a while, and it was needed.I’ve been refining, choosing more intentionally and trusting my own direction more ...
03/02/2026

It’s been a while, and it was needed.
I’ve been refining, choosing more intentionally and trusting my own direction more than ever.

The way I work, the way I design, the way I show up.
I work closely, one on one, with care and purpose behind every decision.

I believe in clarity, in thoughtful design, and in building brands that feel grounded, considered and true.
This space reflects where I am now.
Clearer. More focused. More aligned.

A quiet evolution rather than a loud rebrand.
If you’re building something with intention, or you value calm, well considered design, you’re very welcome here.
I truly love what I do, and I’m excited to connect with people who feel the same.

Alja,
EU based, working worldwide.

Self-care is not just a routine, it’s a ritual. ☀️For Hvar Home, I created a complete visual identity – from the logo to...
26/08/2025

Self-care is not just a routine, it’s a ritual. ☀️

For Hvar Home, I created a complete visual identity – from the logo to the symbol reflecting the bond with nature and the power of local Hvar ingredients.

My mission in design is to give brands soul, recognition, and a story that touches people.
👉 Your idea deserves a shape the world will recognize. Let’s bring it to life together.

Sportido. Ime, ki ostane. Vizualna zgodba, ki govori.In za to zgodbo sem poskrbela jaz – od imena, tona glasu, do zadnje...
17/07/2025

Sportido. Ime, ki ostane. Vizualna zgodba, ki govori.
In za to zgodbo sem poskrbela jaz – od imena, tona glasu, do zadnje linije vizualne identitete.

Za nov lokal v Vrhniki sem zasnovala celostno vizualno identiteto, ki v vsakem detajlu izraža tisto, kar prostor tudi je – estetsko dodelan, sodoben in samosvoj.

Vse, kar vidiš, ni naključno. Je rezultat premisleka, občutka in strategije.
Če gradiš blagovno znamko, ki želi komunicirati z jasnostjo in stilom – z veseljem oblikujem tudi tvojo zgodbo.

📩 Piši mi.
Ker dobra identiteta ni stvar trenda. Je stvar občutka.
[email protected]

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Sportido. A name that sticks. A visual story that speaks.
From brand name to visual identity – I designed it all.
This new aperitivo bar in Vrhnika tells its story through details, balance, and intention.
Nothing here is random. It’s designed to feel.

📩 Let’s create your brand with clarity and character.
[email protected]


Za Enoteko Mozirje smo oblikovali celostno podobo, ki gradi na njihovi obstoječi prepoznavnosti in poudari to, kar jih d...
21/05/2025

Za Enoteko Mozirje smo oblikovali celostno podobo, ki gradi na njihovi obstoječi prepoznavnosti in poudari to, kar jih dela drugačne.
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Zaznamuje jih zrel, preudaren pristop – izbor kakovostnih žganih pijač, razumevanje obrti in spoštovanje do izkušenj.
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Grafični sistem sledi tem vrednotam: premišljena barvna paleta, detajli, ki umirjajo in tipografija z značajem.
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Nova vizualna identiteta je jasna, samozavestna in zgrajena za dolgoročno rast.

For enoteka Mozirje we designed a visual identity rooted in their existing character and refined offering.
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The brand reflects what defines them – a mature, considered approach to premium spirits and curated selections.
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We developed a graphic system built on earthy tones, subtle details and a typography that speaks with quiet confidence.
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a visual identity that supports long-term growth and elevates recognition without losing authenticity.
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follow .mozirje – where good taste begins before the first sip.
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Ko sem začela s celostno zasnovo za KP beauty salon, sem želela ujeti več kot le vizualno usklajenost – želela sem ujeti...
08/04/2025

Ko sem začela s celostno zasnovo za KP beauty salon, sem želela ujeti več kot le vizualno usklajenost – želela sem ujeti občutek prostora. Prostor, ki diha. Prostor, kjer se stik z zemljo, naravo in lepoto prepleta v dveh nadstropjih oblik, barv in svetlobe.
Vsak element je bil zasnovan z mislijo na žensko, ki vanj vstopi – da se počuti varno, lepo in naravno.

When I began designing the full brand identity for KP beauty salon, I wanted more than visual harmony—I wanted to capture the feeling of the space. A place that breathes. Where connection to the earth, nature, and beauty flows through two levels of textures, tones, and light.
Every element was crafted with the woman in mind—to feel safe, beautiful, and naturally herself.
beautystudio

Hiša S'tje – Sredi Slovenije, tik pod Krvavcem, stoji hiša s svojo zgodbo – zgodbo o povezanosti, lepoti detajlov in obč...
17/02/2025

Hiša S'tje – Sredi Slovenije, tik pod Krvavcem, stoji hiša s svojo zgodbo – zgodbo o povezanosti, lepoti detajlov in občutku zavetja.

Ime izhaja iz besede "stje," kot v Gorenjski pravijo satju, ki simbolizira marljivost, harmonijo in srčnost, ki ju nosi ta kraj. Hiša S'Tje združuje vse te elemente, ustvarja prostor za skupnost, kjer vsak trenutek šteje. 🍯🐝

Za Hišo S'tje sem oblikovala celostno zasnovo blagovne znamke, ki vključuje simbol čebele – simbol marljivosti in povezanosti, kot tudi satja, ki je navdih za ime "stje." Oblikovala sem celoten vizualni identitetni sklop, ki odraža naravno eleganco in toplino tega posebnega prostora. 🐝✨

To ni le hiša – je občutek. Rezervirajte svoj oddih.
https://www.dbresorts.si/hisa-stje/
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Hej, sem Alja – oblikovalka, ki prepleta kreativnost in strategijo v dovršene vizualne identitete, ki navdušijo in pusti...
07/01/2025

Hej, sem Alja – oblikovalka, ki prepleta kreativnost in strategijo v dovršene vizualne identitete, ki navdušijo in pustijo vtis. ✨

Moja strast? Ujeti bistvo vaše zgodbe in ga preoblikovati v vizualno podobo, ki govori namesto vas. 💡 Združujem kreativnost, profesionalnost in pozornost do detajlov, da ustvarim dizajne, ki so ne le estetski, temveč tudi funkcionalni in učinkoviti.

Verjamem, da vsak brand potrebuje identiteto, ki je avtentična in prinaša 'wow' efekt – tako za vas kot za vaše stranke. 💛 Moje delo vključuje snovanje logotipov, celostnih vizualnih podob, tiskovin in vseh kreativ, ki gradijo močno blagovno znamko.

Če iščete oblikovalko, ki združuje toplino osebnega pristopa in profesionalnost izkušenega dizajna, sem tu za vas!

Za vsa vprašanja sem vam na voljo preko email naslova: [email protected]

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Hi there! I'm Alja – a creator of magical visual identities and a designer of stories that your brand wants to tell.

My passion? Capturing the essence of your story and transforming it into a visual identity that speaks for itself. 💡 I combine creativity, professionalism, and an eye for detail to design visuals that are not only beautiful but also functional and effective.

I believe every brand deserves an authentic identity that delivers the 'wow' factor – for you and your audience. 💛 My work includes designing logos, comprehensive visual identities, print materials, and all the creatives that build a strong brand. If you’re looking for a designer who blends the warmth of a personal touch with the expertise of polished design, I’m here for you!

✨ Let’s turn your ideas into results! ✨

Crafted for special occasions and unforgettable moments, this logo brings a touch of elegance and modern flair to a bran...
29/11/2024

Crafted for special occasions and unforgettable moments, this logo brings a touch of elegance and modern flair to a brand that celebrates life’s most cherished events.

A modern and elegant brand identity for a wedding planner. Simple, timeless, and crafted to reflect the magic of every l...
29/11/2024

A modern and elegant brand identity for a wedding planner. Simple, timeless, and crafted to reflect the magic of every love story. What do you think? 💍✨

Kratek vpogled v proces načrtovanja in model za polepitev Yogi vozil.Od začetnih skic do zadnjih podrobnosti – vsak deta...
13/11/2024

Kratek vpogled v proces načrtovanja in model za polepitev Yogi vozil.

Od začetnih skic do zadnjih podrobnosti – vsak detajl je skrbno načrtovan, da dizajn izstopa in popolno predstavlja yogi.si moto center. Vse je v tem, da zamisli spremenimo v vizualizacije, ki pustijo vtis na cesti!

👉 Potrebujete unikaten dizajn za svoje podjetje? Povpraševanje mi pošljite na [email protected]

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