Kiquix Innovation Studio

12/08/2024

IT

🎉Fred the UXR Shepherd è live su Product Hunt! 🚀

Fred è progettato per essere il tuo strumento all-in-one per la ricerca sull'esperienza utente, rendendo più facile che mai raccogliere informazioni e migliorare il tuo prodotto. Dai un'occhiata, spargi la voce e condividi il tuo feedback: mi piacerebbe sapere cosa ne pensi!

---------

EN

Exciting news! 🎉 Fred the UXR Shepherd, is now live on Product Hunt! 🚀

Fred is designed to be your all-in-one tool for user experience research, making gathering insights and improving your product easier than ever. Check it out, give us some love, and share your feedback – I'd love to hear your thoughts!

Fred is your user research companion! You can run a variety of research studies and easily compose, store and organise your work, ensuring that it's always at your fingertips when you need it—all in a collaborative, ready-to-share document.

17/03/2023

Designing with color can have a significant impact on your audience's emotions and behaviors. If you're creating a website, a product, or a marketing campaign, choosing the right colors can help you communicate your message more effectively.

Firstly, this is one of the first things people notice when interacting with a design. Up to 90% of people's subconscious judgment about a product or brand is based on color alone within 90 seconds of their first interaction. Your audience's perception of your product or brand can be greatly influenced by the colors you choose.

Second, colors can evoke different emotions and behaviors. Cool colors such as blue, green, and purple can evoke feelings of calm, trust, and security, while warm colors such as red, orange, and yellow can evoke passion, energy, and excitement. The psychological associations of different colors can help designers influence how people feel and act.

Finally, color can be used to create a strong brand identity. Your brand will be associated with the emotions and behaviors you want to evoke in your audience when you use the same colors across all your marketing materials. By doing this, you can create a unique brand identity that stands out.

Like this post if you want to know more tips and best practices for using color psychology in design.

15/03/2023

Swipe the carousel to see Kiquix's case study for the Genesis Company - a casino operator, where the goal was to make the operator 100% data driven. Implement several acquisition channels from a single platform and optimize the funnels based on data. The approach to the project is the following:

🔹 Tracking system
First step was to setup GTM, GA and write down the name convention and strategy to map all the acquisition channels and the dozen campaigns, as well as the data layer and guidelines for developers to implement the solution. We set up communications between containers using Zones, a built-in functionality in GTM.

🔹Data display
In treating different data sources, Google DataStudio was ideal. Almost everything, including databases, can be connected without stress. The latest piece is important for the outcome, since it combines data from warehouses and analytics. Combining user and click data.

🔹Optimizing a Snapchat funnel
Using the new tracking system we just built, we analyzed the data for several pain points in the conversion funnel. The CTA was misleading, leaving the impression that the next step would be the last one, when in reality the user was obliged to pass by a middle step on a landing page that explained the promotion. After removing the 2 main issues and testing the solution, the CTR per campaign was 38% (9% before optimization).

Visit https://www.kiquix.com to talk about your product.

14/03/2023

Try a FREE SCOPING WORKSHOP with the Kiquix team! 🤩

Workshops are thrilling, funny, and get the job done with a little theory, a lot of playful exercises, and a lot of big decisions.

During the virtual Design Sprint, we will reveal and define the challenges of your product as well as possible next steps. We will discuss:

🔹 New Projects / Ideas
🔹 eCommerce & Website Updates
🔹 Performance & SEO audits
🔹 Website takeover & Care plans
🔹 Anything else you have questions for

We will help you take care of your product by developing intuitive, mellow and appealing products for you.

Start working on your product right now by following us and contacting us!

Data-driven approach to strategically uplift the digital experience of your visitors, pleasing also those very hard to.

12/03/2023

We know that it can be a real headache to launch a new product or platform every time, but a scalable design system is your solution. It provides a seamless user experience and streamlines your design and development process.

It's like having a toolkit filled with all the colors, typography, icons, and other design elements you need.It's no longer necessary to start from scratch. Not only that, but a design system also makes sure your end-users have an enjoyable experience. No matter what product or platform they use, they'll feel right at home, and that's the key to building trust.

In this post we explore the key components of a successful design system and why this could be useful for you.

Swipe the carousel and check out the open design system sources for products and digital experiences we've got for you below 👇🏻

https://carbondesignsystem.com
https://www.lightningdesignsystem.com
https://www.microsoft.com/design/fluent/

10/03/2023

Behavioral economics combines economics and psychology to understand human behavior. A traditional economic model presumes people make decisions solely based on cost-benefit calculations. However, as any seasoned marketer will tell you, people's decisions are often influenced by emotions, biases, and habits.

At checkout, have you ever impulsively purchased an item because it brought you joy? We as consumers make purchasing decisions based on our emotions and habits. The study of behavioral economics seeks to shed light on why we make certain choices based on our feelings.

It’s not just emotions that cloud our judgment. Unconsciously, habits are formed from repeated experiences and routines. Do you ever reach for your go-to breakfast without even considering other options? Behavioral economics helps us understand and improve our choice-making processes.

Behavioral economics is based on several key principles that help explain why individuals make certain decisions and how these decisions can be influenced - swipe the carousel to check out. 

08/03/2023

Today, online gaming is huge. The industry is growing, from social games on Facebook to card games on standalone sites. A gaming website can help you cash in on this trend while offering players an enjoyable experience they'll happily come back to.

But it's challenging to design a gaming website that performs well, delivers a great user experience, and generates passive income.

So, how does this apply to your gaming website? Simply put, you need to make sure that your users come first.

Design your gaming website to match your audience's expectations in terms of functionality, design, and features. Here are a few considerations - swipe the carousel.

02/03/2023

Our goal is to help companies better understand their users. During our work experience we worked with different industries: Medical; Health; SaaS; E-commerce; Energy; Technology & Innovation

But the most extensive experience we have in IoT and iGaming. In spite of it we enjoy taking on new challenges, working with any product: websites, apps, and many other digital interfaces hosted by any hardware device.

Our Experiences work for both the latest gadgets and the almost forgotten ones - which can still be popular in some places!
You can contact us whether you are a big company, an SME, or a crazy start-up!

Get in touch with us through our website - https://www.kiquix.com

28/02/2023

Did you know that color blindness affects 1 in 12 men and 1 in 200 women worldwide?

That’s a significant percentage of the population, and it’s essential to consider their needs when designing or improving a digital product.

Color plays a crucial role in design. However, people with color blindness perceive color differently, making it challenging for them to navigate and use apps. For instance, imagine trying to use a website with text written in a color that is difficult to read for someone with color blindness. It can be frustrating and can leave them lost. Additionally, color is often used to convey important information, such as error messages or warnings, making it essential to ensure that design is inclusive and accessible to everyone. needs of colorblind users. 

Some ways to accommodate them include providing alternative text or labels for images that rely on color to convey information. Additionally, choosing color palettes that provide enough contrast and are easy to distinguish can make a significant difference.

By incorporating these features and tools, designers and developers can ensure that their digital products are inclusive and accessible to everyone, including those with color blindness. Let's work together to make the digital world more accessible and inclusive for all! 

27/02/2023

At Kiquix we craft reliable and appealing websites and apps, efficient at converting interactions into leads. So how exactly do we do that? 🙌🏻

To deliver great digital experiences, we sail through the UX design value chain. As a flexible team, we can take your project from A to Z or jump into a specific stage. Depending on your needs, we can either serve as consultants or as your first hand design team. While working steadily, we always stay anchored in data and our design methodology: User-Centered Design.

Using it, we can uncover core issues, come up with the best solutions and designs, and build the most effective websites and apps.

Check out https://www.kiquix.com to learn more about our services.

22/02/2023

We have been using Chat-GPT for various tasks at Kiquix using different features, and we're so impressed. One of them: Labeling.

Basically, it's the ability to name information and use it or refer to it later in the same conversation where it was created. In other words, it's what happens when you provide seed text, but this time with a name.

You can label something in the chat by writing or pasting the text enclosed in quotes and adding "I want to label this information as [File_label]. Confirm both the acquisition and labeling” – Requesting a confirmation is not necessary, but it's better to be safe than sorry.

The spaces between the words must be replaced by the “_” symbol. Using spaces sometimes results in labeling being rejected.

To check the information write in the chat “Exhibit the exact content of [file label].”

From now on, you can refer to that file by its name and use it however you like. Chat-GPT can analyze it or use it as a repository. You decide.

To learn more about how we were merging multiple elements using the label feature check out our blog article - https://lnkd.in/dyQvCWCu

21/02/2023

Recently, I was invited to participate in an interview for the CXBuzz (news website about customer experience, digital transformation, eCommerce, etc). With EFRAT VULFSONS - the CEO & Co-Founder of PR Soprano and the editor of CXBuzz we discussed such topics as:

🔹Working experience in the CX space;
🔹Customer experience and my expertise as director;
🔹New trends in eCommerce;
🔹CX companies/solutions worthy of attention
🔹Favorite CX metrics

I was pleased to have been interviewed and to share my expert knowledge in CX design and newest eCommerce trends. If you would like to read the interview in greater detail, follow the link.

https://lnkd.in/ee_Za8D2