17/11/2020
Art Direction | Photography | Social Media Graphics for ๐๐ซ๐๐๐ฆ ๐๐๐ฐ๐๐ฅ๐ฅ๐๐ซ๐ฒ, Yangon.
The Oway Collection is inspired by peacocks feathers and their movements when they dance. Each brooch is handcrafted in Myanmar using silver and Mogok Spinels by Dream Jewellery Yangon.
The goal is to showcase the inspiration of the collection without doing the obvious. To portray the brooch's architectural craftsmanship and tell the story of the collection through art direction, I built the set by making origami paper folding fans. These fans portray how peacocks fan out those spectacular tail feathers when they are about to dance as part of a courtship ritual. The color palette was selected from the peacock feathers' color palette but kept it in the dark blue tones to compliment the silver and inclusive to both genders.
An image from the shoot get to featured on Vogue November issue so make sure to check it out if you managed to get a copy! ๐
Please visit my Behance to enjoy the whole art directed experience. https://www.behance.net/cmkcindy
Thank you to my lovely client for making it happen!
Please check their page at -
https://www.facebook.com/dreamjewelleryyangon
https://dreamjewelleryyangon.com/
Find me at -
https://www.instagram.com/cindykhin_/
For work enquires and collaborations only
please email: [email protected]
Thank you for your time and attention.