09/02/2018
Since their introduction in 1983 with eCash, cryptocurrencies have attracted a lot of attention. Thanks to an average ICO return of 1320%, many cryptocurrencies get launched every day. As a result of this, many investors have decided to join in too and flood cryptocurrency market in a pool of money (http://uk.businessinsider.com/ico-mangrove-capital-average-returns-crypto-icos-2017-10). All this raises the question :
How to advertise your ICO?
1. ICO Calendars
Many ICOs target popular calendars that enlist pre-ICOs and ICOs. To advertise your ICO you’ll need to write an academic paper (white paper) that details what differentiates your cryptocurrency from the competition and why it will work and dethrone the bitcoin to become the #1 cryptocurrency.
A simple search on any search engine will return a list of these calendars. These websites remain a good way to communicate with cryptocurrency investors
2. Put it on the wide web
Calendars are very useful to attract investments, but in order for you to target as many investors as possible. One efficient and free of charge solution is Social Networks, Forums, and dedicated websites.
You should create personalized and attracting posts that details the strengths of your project and call for people to invest in you and your cryptocurrency that will change lives starting with theirs. Some of these websites include (and not limited to) :
a) Facebook’s dedicated groups/pages
b) Linkedin’s dedicated groups
c) Twitter with the right (and popular) hashtags (e.g : …)
d) Specialized Forums
3. Digital Marketing
In a world where digital marketing is the most efficient way to grow a business, your project is no exception to the rule.
You’ll need to come up with a marketing strategy, create ads, and run them on the right traffic sources.
With a lot of experience advertising ICOs, in my opinion, native advertising works the best to attract your niche.
For those of you not familiar with this advertising format, native ads are unique in the sense that they blend in with the target website and attract more engagement from visitors.
In my experience, ICO offers I’ve monitored and helped optimize on our platform (http://dsp.a4g.com) have generated a real high CTR that exceeds 40%. With an inventory rich of ICO dedicated ad placements along with pinpoint targetting, A4G DSP seems to be the right fit for such campaigns.
This is something we understood very early. Consequently, A4G DSP team worked really hard to offer ICO advertisers a platform that meets their traffic requirements loaded with a lot of features to help them in their efforts to drive in top-notch filtered traffic.
One of the strengths of our platform is its retargeting capabilities. Thanks to our machine learning algorithm, we're able to retarget visitors that shows a certain interest to your ad and follow them through the web on different ad formats (banners, native...). This powerful feature helps bringing more engagement and drives more potential investors to your page as only 2% of web traffic converts on the first visit.
Cherry on top, we also started accepting payments in Bitcoin/Bitcoin cash through our partnership with Bitpay. All this to offer our Crypto-Enthusiastic users a complete and enjoyable media buying experience.
For more information, feel free to request a demo call by email at [email protected]
Login page: http://dsp.a4g.com
