Syno International

Syno International We collect, connect and analyze a wide range of data, and help companies make better decisions! Providing connected people data – with speed and efficiency

There’s nothing better than a workshop with our heads of departments outside the Syno HQ!This year’s location - Albania!...
05/06/2026

There’s nothing better than a workshop with our heads of departments outside the Syno HQ!

This year’s location - Albania! 🇦🇱

With some great local food, busy schedules, brainstorming, and a tight group of 5, three days flew by like a 3-minute nap.

One fun suprise we had in Tirana - people enjoying the city on a Tuesday night! And what a beautifully lively evening it was. 👌

A short workation, but a good one. Full of ideas, conversations, and fresh energy to bring back home.💪

: sometimes the title is already editing the art 🎨Words next to an artwork can change how people actually look at it.Re...
05/06/2026

: sometimes the title is already editing the art 🎨

Words next to an artwork can change how people actually look at it.

Research found that titles and detailed labels can shift viewing patterns, make people spend more time with the piece, and even change how complex it feels.

Think of an abstract painting with no title… then the same one called “A Golden Meadow.”

Same art, different way in. 🧠

The artwork did not change, but the viewing experience sure did!

: sometimes ‘almost human’ is the weirdest zone 🤖The term ‘uncanny valley’ comes from a 1970 essay by Japanese robotici...
29/05/2026

: sometimes ‘almost human’ is the weirdest zone 🤖

The term ‘uncanny valley’ comes from a 1970 essay by Japanese roboticist Masahiro Mori.

His idea: the more human-like something looks, the more we tend to like it - until it gets too close without feeling fully real.

That is when fascination can turn into discomfort. 🤷‍♀️

Too fake is fine. Too real is fine.
It is the ‘almost’ that gets weird. 📊

: sometimes over-explaining a preference can make it worse 🧠❌Asking people to explain why they like something can actua...
22/05/2026

: sometimes over-explaining a preference can make it worse 🧠❌

Asking people to explain why they like something can actually make their later choice less satisfying.

In a 1993 study by Timothy D. Wilson, Douglas J. Lisle, Jonathan W. Schooler, Sara D. Hodges, Kristen J. Klaaren, and Suzanne J. LaFleur, participants chose between different posters.

Some were asked to analyze their reasons first.

Those people ended up choosing differently and, three weeks later, were less happy with what they had picked.

The strange part?🤷‍♀️

Trying to explain a preference can push attention toward reasons that sound neat and logical, but are not always the real drivers of the choice.

Sometimes people know what they like - right up until they start overthinking it. 📊

🎯 Meet Kamilė Jarackienė - a Senior Marketing Manager at Syno International!With around 10 years of experience in mar...
19/05/2026



🎯 Meet Kamilė Jarackienė - a Senior Marketing Manager at Syno International!

With around 10 years of experience in marketing and related fields, Kamilė is the person behind Syno’s articles, posts, announcements, and much of its written content.

And yes - she wrote this post herself. 🤷‍♀️

Beyond copywriting, Kamilė also enjoys the more analytical side of marketing: data spikes, crunching numbers, and making decisions based on insights, especially when creativity decides to take a nap.

👾 Once the laptop is closed, she usually heads to other universes - through a good sci-fi movie, a dystopian novel, or a fantasy game on PS5.
And when screen-based adventures are not enough, a power hike in a windy place becomes the perfect dopamine boost - especially when shared with loved ones.

: audience measurement used to look a bit like retro sci-fi back then 📻Back in 1936, the A. C. Nielsen company acquired...
15/05/2026

: audience measurement used to look a bit like retro sci-fi back then 📻

Back in 1936, the A. C. Nielsen company acquired rights to the Audimeter - a device that attached to a radio set and recorded when it was on and what station it was tuned to.

And it helped lay some of the groundwork for early audience measurement!

So yes, long before dashboards, tags, and automated reporting, there was already a very familiar question on the table:
what are people actually paying attention to? 📊

A pretty cool reminder that market research has always had an inventive side. 💡

: sometimes a survey question can stick with you 👀There is a real thing called the question-behavior effect: when simpl...
08/05/2026

: sometimes a survey question can stick with you 👀

There is a real thing called the question-behavior effect: when simply asking about a behavior can nudge what happens next.

One of the weirdest examples comes from blood donation: in a 2008 study led by Gaston Godin, just answering questions about donation was linked with higher later donation frequency.

Same person. Same choice.
Just one extra question in the middle. 💡

: sometimes the doctor’s office changes the result 🩺There is a real medical phenomenon called the white coat effect: wh...
01/05/2026

: sometimes the doctor’s office changes the result 🩺

There is a real medical phenomenon called the white coat effect: when a person’s blood pressure reads higher in a clinic than it does at home.

So yes: sometimes the setting itself can nudge the numbers up. 🏥

A neat reminder that context can shape response more than we think. 📊

.event 2026 in Miami? Definitely a yes from us. 🌴✈️Three days, 7000+ people, plenty of sessions, meetings, networking, a...
30/04/2026

.event 2026 in Miami? Definitely a yes from us. 🌴✈️

Three days, 7000+ people, plenty of sessions, meetings, networking, and a gorgeous setting that made the whole thing feel a little different from the usual conference routine.

Cool discussions, cool people, cool Miami backdrop - not a bad combo at all!

Everything felt a little more possible at POSSIBLE, so until next year! 👋

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