09/06/2026
The World Cup will flood football media with attention. But attention is not the same as loyalty.
Fans may arrive through a highlight, a podcast, a live show, a social clip, a newsletter or a last-minute “where should I watch the game?” search. The real question for sports media brands is: what happens after that first click?
For Men In Blazers Media Network – the largest independent soccer media company in North America – this was more than a nice-to-have.
With 4.5M+ followers across platforms, 1,500+ shows produced and 4.4B+ views generated per year, MiBMN already had the reach. What it needed was a home pitch.
Working with NFQ, Men in Blazers built a centralised digital platform that brings content, shows, live event guidance and commerce into one ecosystem – helping fans discover more, stay longer and move naturally from content to community to merchandise.
The constraint? It had to be built and launched in one month.
So we kept the playbook simple: Storyblok for flexible content management, Shopify for seamless commerce, Next.js and Vercel for a fast, lightweight front end.
The result: one place where fans can move from a clip to a show, from a guest to another episode, from a live event to merchandise – without the journey breaking between channels.
See how we built it – full case study in the comments.