Why Design?

30/10/2025

Wrote a short piece about AI product design. Check it out

When products start thinking: Designing for the AI era When I started designing my first AI product, I quickly realized it wasn’t about adding a chatbot or an “AI-powered” tag or slapping on …

21/07/2025

We’re entering a new era of UX, where AI agents don’t just respond to users—they act on their behalf. They click buttons, scroll pages, compare prices, fill forms, and even generate full PowerPoint decks. And most importantly, they show users what they’re doing as they go.

30/04/2025

28/07/2024

To reduce complexity, prices on Fiverr are rounded up on the browse pages.

SUMMARY
💡 Impacts: Complexity & Understanding
♦️ UI Components: Badges and Statuses,

WHY DESIGN?
This should make deciding slightly easier, and browsing less overwhelming.

e.g. seeing "from £105" is less distracting than everything being "from £105.34 to £109.93".

24/07/2024

After opening Waze, you'll immediately see the number of Wazers and reports around you. This social proof frames the value proposition within a few seconds.

SUMMARY
🧠 Related psychology: Social Proof, Framing
💡 Impacts: Churn, Feature Usage, Complexity & Understanding, Perception of Value
♦️ UI Components: Badges and Statuses

WHY DESIGN
When you open the app, you are reminded, "oh yeah, this is why I use Waze, it's got people reporting stuff."

13/01/2024

Exciting to see the next wave of UX Interface and devices with Rabbit R1, especially how design teams like will balance the Desirable, Viable, Feasible + Responsible design goals.

02/08/2022

When to use Spinner and Progress bar?

11/07/2022

A or B?

12/06/2022

Who love to have these stickers?

28/05/2022

What designers cared about 5 years ago:

💻 New iMac/MacBook Pro
🍺 Beer on tap
🏖 Unlimited PTO

What designers care about now:

🌱 Work that has meaning
🧘‍♀️ Freedom to manage their time
🌎 A sense of true belonging

23/04/2022

New desk setup.