06/07/2026
๐๐น๐ถ๐ฒ๐ป๐ : MUNCH LUV
๐๐ป๐ฑ๐๐๐๐ฟ๐ : Dried Fruit Snack Brand
๐ฆ๐ฐ๐ผ๐ฝ๐ฒ : Stand-up Pouch Packaging Design
๐๐ฒ๐น๐ถ๐๐ฒ๐ฟ๐ฎ๐ฏ๐น๐ฒ๐ : Logo Refresh, Stand-up Pouch Packaging Design, AI Brand Photoshoot
MUNCH LUV is a modern dried fruit snack brand built around fresh, friendly, and accessible-premium snacking. The challenge was to create packaging that feels natural and playful, while still looking clean, polished, and shelf-ready.
As a category often filled with busy layouts, predictable fruit colors, and generic health-focused visuals, MUNCH LUV needed a clearer and more memorable direction. Our goal was to build a packaging system that communicates freshness, flavor, and quality at first glance.
For this project, we developed a stand-up pouch packaging design using soft watercolor-inspired colors, organic typography, and fresh fruit illustrations. The layout was designed with clear hierarchy, generous spacing, and a matte pouch feel to support the brandโs natural personality.
We also created AI-assisted lifestyle visuals to explore how the brand could appear across future campaigns, social content, and launch materials.
The final result is a cohesive packaging and visual direction system that positions MUNCH LUV as a fresh, friendly, and modern dried fruit snack brand.
Looking to create packaging that feels fresh, memorable, and ready for the shelf?
Letโs build something people will love.