LeadLine

08/02/2017

Latest Social Media Algorithm Changes Are Positive

It is not uncommon for online businesses to roll their eyes when they hear of a new algorithm being rolled out by Google. While many feel algorithm changes mean extra work and hassle for the business owner, there are some key benefits with keeping up with the latest social media algorithms.

Social media remains one of the top marketing tools for online businesses and by keeping up with the latest algorithm changes you ensure you are posting only quality content to meet your readership wants and needs. In addition, you gain valuable insight about what your users truly want, which in turn enhances potential conversion rates.

08/02/2017

How to Promote your Business or Blog Online on Facebook, Twitter and Social media Websites

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08/02/2017

How to Promote your Products & Services Online | Online Marketing Utah

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08/02/2017

Content Marketing Strategies That Positively Affect Website Ranking
by Admin in Content Marketing

As far as digital marketing goes, content is the driving force behind other Internet marketing techniques, such as social media and building links. Algorithm updates initialized by Google this year have drastically changed the landscape of Internet marketing strategies by no longer allowing websites with overstuffed keywords and poor quality to make their way anywhere near the top of its search engine rankings list.

In order to avoid the harsh consequences of this algorithm, it’s imperative to incorporate marketing techniques that have a positive effect on your website ranking. Here are some content marketing strategies that will satisfy Google’s search algorithms and improve website ranking:

• Trim Down Excessive Use Of Content

Websites containing too much content can blur the message/information the author is trying to convey to its audience and in turn, will lose the interest of its readers. It’s best to trim down content writing to only that which is serving a real purpose.

• Don’t Overuse Keywords

Long gone are the days whereby keywords should be littered throughout content writing. Google’s algorithms frown upon the overuse of keywords, so making sure to utilize keywords where it makes sense to readers is optimum.

• Utilize Seo Tools

There are a variety of SEO tools available which can help identify weaknesses on pages to improve website search engines optimization. WordPress offers a free plug-in called Yoast which does a great job of this.

• Keep Content Writing Fresh

While some may feel eliminating content altogether, or rarely updating their content will help in avoiding being penalized by Google’s algorithms, they are greatly mistaken. Stale content will most certainly guarantee a website’s ranking doom. Keeping content writing fresh and relevant to what audiences need will only serve as a benefit to a website’s online success.

In order to remain competitive in the Internet marketing arena, website owners must adhere to Google’s standards for having websites that contain good quality content writing, all for the sole purpose of enhancing the user experience. Failure to meet Google’s algorithm requirements will only have devastating effects, particularly on e-commerce websites, so it only makes sense to place content marketing at the top of priorities when it comes to marketing strategies.

08/02/2017

4 Facebook Advertising Changes We Will See in 2017

As the largest and most popular of social media channels in the digital world, it isn’t surprising to know that Facebook is a great platform for advertising businesses. The amount of exposure online businesses can gain via Facebook advertising is immense and, as it is a cost-effective and easy marketing strategy to use, it is no wonder that businesses utilize Facebook advertising.

As with everything in the world of technology, social media channels such as Facebook constantly move forward with changes and updates to meet both consumer and business needs globally. We have already embarked on a new year and Facebook advertising will bring some significant changes that will affect online businesses advertising via Facebook.

Here are 4 Facebook advertising changes of which to be aware:

1. Facebook Advertisement Limits

In an effort to ensure that Facebook’s advertising platform never becomes over saturated with advertisements, Facebook took it upon themselves to set an ad limit. Facebook is expecting to reach this particular limit at some point this year.

2. Cost Increase For Facebook Advertising

Once the Facebook advertising limit has been reached, you can expect there to be a subsequent increase to the cost of advertising via the Facebook platform. This means that online businesses will need to set aside additional funds for Facebook advertising in 2017 and beyond.

3. Learning And Training

With all of the constant changes to Facebook advertising strategies, processes, guidelines, etc., you should expect to set aside some additional time for learning and training on the new updates relating to Facebook advertising.

4. Video First Approach

Facebook favors video as a means of communicating and interacting with online users. In 2017, Facebook will continue to place focus on optimizing their platform for video, so we should expect to see greater distribution of video and, in future, sophisticated video elements, such as virtual reality-type content.

Utilizing Facebook as an advertising platform can help boost your online business’ ROI significantly. If you keep up on the latest Facebook advertising changes and make sure to review your ad revenue metrics regularly, you are sure to get the most bang for your advertising buck.

08/02/2017

Social Media Tools for Social Media Marketing and More

It doesn’t make sense to jump in and use all new social media tools that come along just because everyone else is or because you think they’re “cool.” No one can really afford to be that unproductive with their time (or if they can, that alone speaks volumes). At Social Implications, we’re big advocates of cutting through the noise by narrowing down the social media tools you use to the ones best suited for your target market or audience.

That said, you can’t choose the best social media tools for your business (or even personal networking) unless you know what’s out there. With that in mind we’ve put together a list of 101 social media tools you should know about. We’ve broken them down for you by category below. Note though that we’re not including some of the biggest staples in social media — Twitter, Facebook, LinkedIn, etc. Rather we’ll focus on tools to help you get more out of the sites you’re already using or social media tools that you might not have heard of yet. Links in each section are in no particular order. Enjoy!
Social Networking

07/02/2017

07/02/2017

07/02/2017

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07/02/2017

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