06/03/2023
What is the purpose of a WEBSITE ???
01 Online presence
customers are always able to find you anytime,any where.most companies have their own website nowadays,there's every chance you could be losing customers to your competitors by staying offline.
02 Information exchange
the website provide a quick and easy way of communicating information between buyers and sellers.you can list your contact information,opening hours, your location or products and customer feedback etc.even you can upload promotional videos to really engage your customers.it is an effective and cost efficient way.
03 Creadibility
potential customers would likely be distrusting of any business that didn't have a telephone number or a physical address and the same can be said for not having a website and email.These are useful tools to share crucial information about your business with customers and answer all the What’s and Why’s that they may have.they will assume they can expect the same positive experience in all areas of your business.
04 It cuts cost
You can use your site to sell goods and services directly. It can reduce your cost.
05 Market Expansion
As your site is accessible to anyone all over the world.Anyone, from any country, will be able to find your company and as such, is now a potential customer.
06 Consumer Insights
Analytic tools allow you to identify who your typical customer is, how they found you, what they like, and adapt your business to maximise purchases through your site. you canr understand how your social media channels affect your brand
07 Advertising
Tools like Google AdWords or advertising on Facebook give you the power to reach customers with much more accuracy and reliability than with traditional offline advertising methods.SEO and online advertising are a great way to help build up awareness,
08 Competitors Online
If you don’t have a website it is highly likely that your competitor will do, this means that you are missing out on gaining new customers and can be in the forefront of their minds.
09 Customer Service Online
Websites provide an easier way to handle customer service. Offering answers to regularly asked questions in a FAQ (Frequently Asked Questions) section. all positive feedback can be uploaded into a testimonial.
10 Growth Opportunity
Websites are great ways to in providing a place that potential investors can be referred to. It shows what your company is about, what it has achieved and what it can achieve in the future.
