07/02/2024
The visible tip of the iceberg represents the final design that users see, such as the user interface (UI) and user experience (UX).
This is often what people think of when they think of design, but it is only a small part of the overall process.
Below the surface lies the hidden foundation of design, which includes user research, usability testing, wireframing and prototyping, and information architecture. This invisible work is essential for creating a design that is successful, but it often goes unnoticed.