The Farm/Branding and Creative Lab

28/08/2026

There’s something special about seeing a logo you designed take on a life of its own, in neon, at golden hour 💜🐺
Congrats on the pop-up, PURPLE WOLF
Here’s to many more 🌙

Spotted by a friend.

13/08/2026

Fig season is here, and it shaped everything about how the The Fig Tree identity came to life.

The process was simple: we went straight to the source. Fig leaves and fruit, picked by hand, laid onto light-sensitive paper, and left for the sun to do the rest. Cyanotype after cyanotype, the shapes that kept emerging became the mark you see today.

Hand-carved stamps and oil pastels followed the same instinct: slow, tactile, led by the material.

A logo grown, not designed. 🍃

14/04/2026

The handmade quality of The Fig Tree’s curated pieces extends across all branded items. From the visual identity sketching process, to the final logo engraved in copper, block printed on fabric, and stamped onto artisanal soap, local handmade production shines through in all the details. Photographed here is the work of in collaboration with .fr and local coppersmiths, block printing on fabrics, as well as soap made in Tripoli, Lebanon✨✋

To support the artists and their craft, as well as add a unique statement to your table, visit thefigtree.fr 🌳

17/02/2026

Check out our latest work for newest flavor: Jellab Cookies! Made for the whole family to share. Grab yours from your local supermarket or online 🌙💕 Ramadan Kareem!

30/07/2025

is an established architectural and planning firm that takes a humanistic approach to design, placing importance on the lived experience of the project. For their «Works 25» book, commemorating 30 years of design and summing up the last 7 years, a minimalist design approach was taken for the creative direction of the inside layout text hierarchy, separators and special edition sleeve. Inspired by the circular images found on the back of previous «Works» publications, small perforation dots were used on the sleeve to capture the different shades of blue on the cover underneath. They also represent a constellation of thirty key projects, one per year, listed chronologically on the inner sleeve.

Photo credits:

13/05/2025

are deep dig nature inspired posts, where we share our research and observations on the natural phenomenas taking place around us and how they can help the design process.

Our first in the series is from our spring harvest insight: the fava bean and its link to the design principle proximity. Swipe through to see our findings. 🔍🌱🪏

22/04/2025

.fr is a platform for Levantine artisans where history and sustainable craftsmanship is celebrated in the form of slow movement tableware, meticulously curated for the contemporary European market. For the visual identity, a back to basics design approach included experimenting with cyanotypes and hand carved stamps as part of the process. This evolved into a unique emblem and dynamic visual language, reflecting the natural handmade quality of the pieces and their unwavering connection to the gentle liveliness of the land. The design scope also included communication templates and artisan photoshoots in collaboration with

09/05/2024

The original Green Dot symbol is used on a countless number of products to indicate that a payment has been made by the company or brand towards recycling efforts. Due to its use of arrows (similar to the recycle symbol) it has largely been misunderstood by the public to mean that the package itself is recyclable. Agreeing entirely with notion that the original Green Dot symbol is misleading in this way, we decided to take part in the brief created by and to reimagine the Green Dot.
Our submission took a minimal design approach to bring back the original meaning of the symbol which is that a payment has been made to recycling efforts and the institution using the symbol has now joined a pool of other institutions who have done the same - a group of smaller green dots together making one large green dot, reflecting unity and common purpose.

15/01/2024

Introducing the new VPHB logo: a symbol of unity and heritage. As a vital organization, VPHB binds together the highly complex and beautiful monuments of the Netherlands, from majestic gardens and buildings to serene chapels and waterways. Inspired by the detailed artistry of historic church drawings, our logo aimed to capture the beauty of these estates, which are not only landmarks in the Dutch landscape but also sanctuaries for diverse wildlife and peaceful havens for local communities. Each element of the identity is designed to reflect VPHB’s commitment to preserving heritage, nature, and community identity, a theme we’ve carried through in designing their website as well.

22/05/2023