I-ON DXP

18/05/2023

The second key technology of DXP is Customer Data. The more customers have an experience in your service, the more data are generated and they become the key in understanding of your customers. Track and analyze customer interactions to gain insight and segment your audience.

12/05/2023

The first key techonology of DXP is Content Management. Content Management is how you create, manage and publish content which makes up an experience. By CM, you can publish blog posts, products, images, videos, pages, and more.

12/05/2023

Digital isn't just websites anymore. To connect with our audience, we need to offer a multi-channel user experience with so many ways to interact with your customers. Every interaction is an experience. The more experiences our audience have with us, the better we get to know them. Their likes, dislikes, and their needs. Thus, digital experiecne platform is designed to support organizations in delievering the best possible experiences to the customers.
A DXP is built around four key technologies: Content Management, Customer Data, Personalization, Integrations.
In the next posting, we will talk more about the first key, Content Management.

28/04/2023

We, I-ON, has been introducing ourself as the First-mover of CMS(Content Management System) sector in Korea and Japan and have diversified our portfolio that includes DXP(Digital eXperience Platform) for D2C e-commerce.
Then what is the difference between CMS and DXP?

A content management system (CMS) powers an organization’s website and applications with the tools needed to deliver content – including editorial, workflow, reporting, organization, security, and user administration. It’s the foundational software for digital identity, strategy, and engagement.

A digital experience platform (DXP) provides the full suite of tools to power the delivery of personalized experiences that scale and connect – across channels, geographies, and languages.

To sum up, CMS is the foundational software for digital identity, strategy, and engagement and DXP is the full suite of tools powering the delivery of personalized experiences that scale and connect – across channels, geographies, and languages.

Content management systems have evolved from CMS tools to WEM systems to DX platforms. How do you choose which one is right for you?

02/11/2022

As the COVID-19 pandemic prolonged, the online market is steadily growing. You need a way to manage your growing customers more efficiently. D2C (Direct to Customer) may be the answer. It's a method of selling goods directly to customers without using an open market. You can collect a lot of information of customers and conduct customized marketing based on it.

I-ON's ICE is DXP (Digital eXperience Platform) for e-commerce optimized for D2C. Providing simple content management, you can save time and money in creating and managing shopping mall sites. Also, by implementing UX/UI quickly and easily, you can intuitively modify the site without the support of developers.

Visit our website for more information about ICE : https://www.i-on.net/eng/products/solutions/ice

-ON -commerce

08/09/2022

Advancements in technology and the growth of online marketplaces have made it easier than ever to buy and sell products and services online. As a result, the e-commerce industry is expected to grow by almost 11 trillion dollars between 2021 and 2025.
As various types of businesses came online especially during the COVID-19 pandemic, the global trend toward digitization is happening at lightning speed. This surprising growth of e-commerce means that more brands are competing for customers and various digital marketing strategies are put together to enhance their profit.

The first trend is that as competition is getting intensive in the e-commerce industry, many e-commerce companies are strengthening their customer connections by enhancing their brand identity. As they focus on attracting and retaining their customers, they are investing more marketing budget and effort in their brand building. This is because it not only enhances the customer experience but also boots their business profit.

The second trend is that consumers are demanding the brand for personalization. Therefore many e-commerce main players are focusing on providing their customers with personalized shopping experience even if regulations regarding data tracking are getting harder.

The latest trend is that many e-commerce companies are migrating to social media platforms for their marketing strategy. They fully make use of social media platforms from brand marketing to customer service. For example, video like live streams are getting recognized since it can directly communicate with the customers and helps the e-commerce market become more sociable.

To sum up, there have never been as many opportunities in the e-commerce industry. Therefore companies must catch up with the future trend of e-commerce to become one of the major e-commerce platforms.

For for information about the future of e-commerce, follow the linke below : https://www.forbes.com/sites/forbesfinancecouncil/2022/09/01/a-potential-future-for-e-commerce/?sh=6772691232d3

-commerce -19 -ON

10/08/2022

To maximize the business profit and grow your business, it is essential to know the trend of marketing strategy. In various marketing strategies, more and more digital marketing strategies are taking a big portion of the marketing trend.

Today, let’s find out the most effective and trending strategies in digital marketing.
As many people have realized in their daily life, social media marketing strategy is gaining its popularity since more than 1.93 billion people are on the social media platform on a daily basis.
In addition, digital transformation is also happening fast in digital marketing.

Unlike traditional marketing strategy, AI and big data are used as target marketing tools. This technology collects the customer data on the platform and analyzes the customer behavior pattern. Based on the analysis of the customer behavior, they provide the customer with personalized marketing contents. This marketing trend is one type of marketing automation.

Then, how much can ICE, I-ON’s DXP solution follow up with these trends? Let's just say, ICE provides the company with a perfect customizable solution.

If you need a social media platform to convey your digital marketing contents? ICE not only builds up the website but also provides target-marketing tools. Companies can make use of the many features ICE provides and maximize their profit and grow their business!

To know more about digital marketing trend, follow the link below!
https://gulfbusiness.com/five-digital-marketing-trends-to-track-in-2022/

-ON

28/07/2022

In online malls, there are various annual shopping mall events or pop up sales. However it is not easy for consumers to keep up with every event in their daily lives. Then if the promotion and advertising for these events is not efficiently made, the whole point of the event will be in vain. Therefore it is necessary for companies to have a powerful marketing tool for promotion advertising.

That’s when ICE’s one of the main features called “Promotion Management” comes very handy. ICE will target the customers and send advertisement notifications. It not only collects customers' data on the platform but also provides the companies with these data which can also be used in promotions.

Through personalized promotion and marketing strategy, the companies can strengthen the customer satisfaction in the online mall and at the same time build an online customer support system where it enhances the effectiveness of marketing strategy with ICE!

To find out more notification marketing strategies, visit the link below.
https://customerthink.com/how-to-boost-your-affiliate-program-with-push-notifications/

21/07/2022

[USE CASE] HYUNDAI MARKETING PLATFORM : USING ICE MARKETING

Hyundai Department Store has been running department stores across the country since 2002 and became one of the three major department store chains in South Korea.

Before the Hyundai Department Store had met the I-ON DXP solution, their application was left behind by the latest marketing trend. Therefore, they required the application reformation and new mobile marketing feature integrated with their current application.

I-ON quickly picked out their main needs and built a new version of the marketing platform system using ICE Marketing solution!
The new Hyundai Marketing Platform is provided with two main features : personalized recommendation and mobile direct message to the customer.

Based on the customer data ICE gathered, it offers personalized recommendation through the app notification, sms or any type of promotion message. Thanks to this feature, the customer can easily find the product they are looking for.

Another main feature ICE Marketing solution offers is the mobile direct message. Through this, the customer can directly get the coupon or parking ticket through the application.

Thanks to ICE, Hyundai Department Store can offer their customers a much more personalized application platform and enhance their customer relations management!

-ON

13/07/2022

Best TeamWork driven through ICE

Since Covid-19 situation occurred, there have been a lot of changes in the working environment.
The companies started to make employees work from home and even though the situation got better, there are still many companies that continue working remotely from the office.

In this circumstance, the most important key factor is a hybrid working environment which allows teams to communicate better and enhance their work efficiency. To make this remote working environment work, they need a powerful infrastructure that supports their co-working flow.

That’s when you need a solution called ICE, I-ON’s Digital Experience Platform. ICE is not only a platform for managing online customers but also a very efficient tool for remote working environments.
Through the platform, employees can easily manage their online platform and share their work status with other colleagues. Thanks to ICE, the companies can satisfy their customers and even their employees by providing the perfect platform for team work.

To find out more about hybrid working environments, click the link below!
https://www.cmswire.com/digital-workplace/why-hybrid-work-policies-need-flexibility/

-working

08/07/2022

Customer’s digital touchpoints are one of the most important coordinates of company revenue. Therefore it will be necessary to follow these touchpoints, analyze and use them to conduct effective e-commerce marketing.

There are thousands of customers' digital touchpoints on the online platform. For example, from just one click of the customer homepage to first purchase and repeated purchase can all be good examples of digital touchpoints. Then why do so many people emphasize these touchpoints?

This is because every touchpoint customer made is a guide for companies to identify how their costumes interact with their brand. Once they know the preferences of their customers, the e-commerce marketing strategy becomes more powerful since these strategies are based on the needs of the customers.

To map the customer journey by aligning touchpoints, companies need a right and smart technology tool.
That’s when you need ICE, I-ON’s DXP solution. ICE will track every single customer and analyze all the touchpoints online. Not only that based on the customer’s data, it will suggest your customers with more relevant information and products. As a result, you will have significant revenue growth with ICE!

To find out more, visit the link below!
https://www.theedgemarkets.com/article/solutions-key-successful-ecommerce-marketing

-commerce -ON

01/07/2022

[What do customers expect of DXP?]

One of the main purposes of Digital Experience Platform is for e-commerce services providers to satisfy their customers and make customer experience on the platform memorable.

To fulfill this purpose, e-commerce companies must know the needs of their customers.
Then, what do customers want to get through an e-commerce platform?

The key point is that they want to feel special and cared for. They want a platform where it is properly tailored only to their needs. As long as their personal information is not abused, they expect companies to use it and satisfy them.

This is why e-commerce companies need ICE, I-ON DXP. ICE wisely uses the information and makes customers feel recognized and special because that is what they want!

This is not only good for the customers but also beneficial for e-commerce companies to increase their revenue. By keeping up with customer needs, ICE can enhance the loyalty of their customers and ultimately accelerate revenue growth!

To find out more, follow the link below!
https://www.entrepreneur.com/article/427860