10/12/2020
FIVE REASONS EVERY SMALL BUSINESS NEEDS A WEBSITE
1. FIND CUSTOMERS
We found that 88% of Cambodia small businesses with a website agree that it’s made it easier for customers to find their business. Today, customers are constantly searching on computers, tablets and smart phones. A website enables them to find your company and learn about your business and what it offers at anytime and anyplace.
2. BUILD CREDIBILITY
You can build a brand presence for your business on social media, but you’re restricted by the platform in terms of design, process and technology. A website can help small businesses increase flexibility, control, branding and credibility. 84% of Cambodia consumers believe a business with a website is more credible than one that only has a social media page. To be credible and attract new customers, a website can make a difference.
3. GET MORE CUSTOMERS
Ongoing business success oftentimes rests on your company’s ability to bring in new clients. Reaching thousands of people using only traditional marketing methods like direct mail or print advertising can be very expensive and unreliable. Getting online enables you to reach more people locally or outside of your region while paying less for the exposure.
And, it’s not just about gaining new customers; you can use a website to better serve existing customers too. The ability to update business information 24/7 on the Internet improves customer communication while freeing up time to focus on other business priorities.
4. GROW YOUR BUSINESS
Many small businesses aim to expand in the market and reach out to new customers. While face-to-face interactions can be important and business often comes from word-of-mouth, a website gives you a chance to “pass your card out” to thousands online. With an e-commerce store, you can sell items online and ship the product to customers almost anywhere in the world. You might discover that customers in a neighboring city or state are interested in your services, leading to a larger service area, and maybe even an expansion to regional offices.
5. GAIN COMPETITIVE ADVANTAGE
The recently published our report shows that 93% of the consumers use the Internet for research before making a purchase. Consumers want to be informed about their purchasing decisions— what they buy and from whom they buy. Without a website, you risk losing customers to businesses already taking advantage of the online marketplace. If you’re in direct competition with another business that has a website, your competitor has a clear advantage—especially if they are effectively marketing their website. A website can help level the playing field.
