14/12/2020
Content marketing is here with us to stay, but what exactly is content marketing? There is no specific definition for content marketing but let’s go with this “It is marketing approached strategically focused on the creation and distribution of relevant, valuable content and consistently to a specifically targeted audience with the intention of inducing profitable customer action”. To add to that definition we could also say that content marketing provides prospective buyers with information before, during or after the buying without screaming its promotional messages.