14/08/2025
For years, the industry has said:
“Customers don’t understand insurance.”
But what if the real problem is…
Insurance has never truly understood the customer?
It’s time to stop blaming, start listening, and design products that fit real lives.
That’s where growth and trust begin.
🔗 Read the full article here: https://blog.kakbima.com/maybe-its-not-the-customer-who-doesnt-understand-insurance/
If we’re serious about growing the insurance industry, if we truly care about financial inclusion and protecting livelihoods, we need to rethink our models, our products, and our approach from the ground up.