Graphics & Multimedia Solutions

18/08/2026

Simple

The Airbnb Logo That Sparked a Global Plagiarism Scandal.

The 2014 Airbnb rebrand by British designers Paul Stafford and Ben Wright remains a landmark in modern identity design. Moving away from the company’s original blue script, the co-founders introduced the "Bélo" a minimalist symbol intended to represent "belonging." To capture the brand's soul, the duo embedded their team at Airbnb’s headquarters and sent designers to stay with hosts across four continents. The resulting logo is a geometric synthesis of four icons: a head for people, a location pin for places, an inverted heart for love, and the letter ‘A’. However, the launch was immediately met with controversy over its striking similarity to the 1975 logo for the Azuma Drive-In, designed by Akisato Ueda. While critics pointed out the near-identical looping line work found in vintage design archives, Paul and Ben maintained the shape was a logical evolution of their "people, places, love" concept.

17/07/2026

This logo blends professionalism, precision, and modern simplicity to reflect financial expertise, integrity, and growth.

13/07/2026

A logo is more than just a symbol—it's the first impression of a brand.

This is a custom logo designed for a client, that is crafted to capture their vision and create a memorable brand identity.

Every color, shape, and detail was intentionally designed to tell a story and make the brand stand out.

Looking for a unique, professional logo that represents your business with confidence? Let's bring your ideas to life.

05/07/2026

A logo has 3 seconds to do 3 jobs
1. Be remembered
2. Make sense.
3. Say what the brand feels like, without words

04/07/2026

Design is everywhere, even when you don’t notice it
-The curve of a mug handle. The spacing between lines in this post. -The color that makes you trust an app.
- Everywhere is design.

02/07/2026

The difference between PMS and CMYK is not the only reason brand colors may print inconsistently. A major factor is the substrate itself. The physical properties of the material and how it reflects light play a critical role. Pantone references are based on flat paper substrates, which reflect light in relatively straight lines. Fabrics behave differently:
Fabric construction: Plain weaves reflect more evenly, while knitted fabrics create shadows from overlapping loops, altering perceived color.
Substrate whiteness: Even within the same material, variations in whiteness or brightness significantly affect the final appearance.
Surface texture: Smooth paper versus textured fabric changes how light scatters, which impacts color perception.
So while PMS vs. CMYK explains part of the difference, substrate characteristics and optical behavior are often the primary reasons brand colors don’t look identical across media.