Apricot Creative Studio

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Apricot Creative Studio

At Apricot, we’re all about scaling brands—big or small—with creativity that hits the sweet spot between artistic and results-driven.

Not just a design studio, but a creative partner with a radar for what works and the guts to go there.

26/08/2026

Brand design is a whole lot more involved (and strategic) than you might think 🧠

There’s research, brand strategy, creative direction, visual identity, design and eventually, getting the whole thing out into the real world.

Every agency and freelancer has their own approach to getting there. Here’s a lil peek into ours and how we used it to build Sook Pastry’s brand from the ground up 🥐

07/08/2026

A Ridgewood Ritual 🥐

Sook Pastry has been part of the neighborhood’s daily rhythm since 2011. When they came to us, it wasn’t about reinventing anything, it was about refining the brand and bringing more clarity and consistency to what people already know and love.

So we started with the foundation, adjusting the wordmark to feel more balanced and considered, reworking the monogram so it holds up across packaging and digital, and building out a color palette rooted in the world they live in, crème, vanille, brioche, framboise.

The spirit of Sook remains the same. Morning coffee, a box of pastries, a loaf of bread, that familiar feeling of walking in and knowing exactly what you’re getting.

01/07/2026

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29/06/2026

Some more stills from our work with the legendary The Boathouse - Kitchener 🛶

Always such a pleasure seeing everything come to life together. The neon signs, menus getting passed around the table, glassware on the patio, wall graphics you can’t help but get lost in when you step into the washrooms.

Those many touchpoints are often where a brand either holds up or starts to feel thin.

For The Boathouse, the goal was to make the identity feel like it had enough range to move through the whole visit. Loud in the right places, quieter when it needed to be, and always tied back to the same ingredients: live music, park culture, and a rich local history.

Many thanks to TAYLOR JONES for the beautiful snaps of the space and food you see here (and an absolute ton in the collage pattern too). Consider this a sign to go have a drink on a patio today, ideally right here in beautiful Victoria Park!

24/06/2026

When a beloved local landmark gets a second chapter, the branding has a lot to live up to.

Here’s a quick peek at the thinking behind our identity for The Boathouse ⚓️

04/06/2026

A closer look at the refreshed visual identity for our friends at 🍻

Lark already had plenty going for it: a strong reputation, a beautiful space, great beer, and a loyal community. The goal of the refresh was to build a visual identity that better reflected the experience people already loved, and really celebrate what makes Lark special.

The new identity brings together an updated wordmark, character illustrations, playful copywriting, and visual content strategy. The result is a toolkit that gives the Lark team structure to communicate consistently across every touchpoint, while still keeping the brand loose and personable.

Next time you’re in Aldie VA, be sure to stop by for a drink and a feel-good time — maybe you’ll even meet Sugar the dog, she’s the real star of the show.

02/06/2026

Not every rebrand needs to reinvent itself entirely. Sometimes, it should just make it feel more like itself.

A quick look at the thinking behind our refresh for Lark Brewing Co. 🍻

22/05/2026

Brand consistency sounds boring until you realize inconsistency is expensive.

When your branding, menus, socials, website, packaging, and signage all feel like distant cousins, there’s probably some work to do.

Sound familiar? Send us a DM or find us through the link in bio.

Address

Nairobi

Website

http://www.madebyapricot.com/

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