Insense Data Technologies

30/06/2020

Less than 3% conversion rate is the current operating mode for most e-commerce platforms. But the number can be increased to 20% or more through data-driven optimizations as aided by https://www.insensedata.com

29/08/2019

When should we stop? However simple it looks, this question can get complex to answer by the human brain; by cognitive heuristics and assuming we are rational beings, your brain will simply answer that we should stop when we have the best; when we have maximized our benefits but that only opens doors for a bigger and more complex question: how do we know the point at which we have maximized our benefits?

Stopping Theory tells us that it will always end in the 37% Rule. My article here aims to trigger your mind to think about decision theory and how Artificial Intelligence can shape the decision making process

In Game Theory, there are at least two players and each player’s decisions affect all the other players. On the contrary, in Decision…