24/05/2018
Today’s shoppers are always connected. They want to browse Online, research Offline, chat with a sales associate in the store to add to their knowledge, touch and feel the merchandise in the store, pay from an e-wallet, get the purchase delivered home, picked up from a store/nearby location, reserved at a location of their choice and enjoy same or near same day delivery.
Customers expect convenience in shopping and flexibility in order delivery like never before. In this scenario, OmniChannel is no more an option for Online brands; Omnipresence is an immediate imperative.
O2O (Online to Offline) can provide Online brands the means to provide a seamless experience to their customers, across multiple channels, like mobile apps, online store, etc. and brick and mortar store as well.
Courtesy : https://www.vinculumgroup.com/o2o-transformation-for-etailers/