28/09/2026
For a new Amazon product, the lowest ACoS is not always the best first objective.
At launch, you usually don’t have enough product-level advertising history to know exactly which traffic will work.
That’s why DeepBI follows a simple process:
Explore → Filter → Validate → Scale
Early on, the goal is to test a controlled range of relevant opportunities:
• Search terms discovered through AUTO campaigns
• Manual keyword targets
• Competitor-ASIN targeting opportunities
• Traffic that still needs more data before a decision
Then performance decides what happens next.
A cheap click with no attributed sales is not automatically valuable.
And one order is not enough to make a target scalable.
The question is whether conversions become repeatable, ACoS stays within an acceptable range, and the traffic continues earning further investment.
Don’t optimize away the learning before you have enough data.
For a new product, explore systematically, validate with real performance, and scale only what proves it deserves more resources.
Learn more: www.deepbi.com
Contact: [email protected]