Aroma Business ranges widely from fragrance, such as flavor in foods and drinks, cosmetics, liquid detergents, to essential oils used in aromatherapy. Especially, in recent years, corporate scent, which utilizes aroma as a method of promoting, has gathered much attention. In many places such as hospitals, lobbies of hotels, shopping malls and electronic device shops, there are business strategies,
which aim at making images of corporates and products distinguished by adding aroma, being tested. On the other hand, in the area of aroma displays which treat aroma as information (or code), there are many businesses have been tested, however there is nearly no successful case. I think, the main reason might be the lacking of the infrastructure, which relates to the operating method, to pair with aroma control technique. If we think of aroma displays as trains, then so far there are many people who develop trains, but only few make rails for the trains to run. There is no doubt that the evolving of aroma control technique plays an important role to popularize aroma display. However, even though aroma control technique gets improved, as long as operating method and social infrastructure are not aligned, it cannot move forward. If we think about features of sense of smell, there is a reality that we cannot generalize it like sense of sight or sense of hearing. Therefore, the number of times and number of types of aroma we can reproduce are limited. Provided these constraints, an effective operating method we can think of is to integrate with Social Media. Despite limited number of types of aroma, we can make it with various contents because many social medias share a certain set of aromas. Specifically speaking, we can create a protocol so that aromas used in blogs, video sharing/streaming services can be shared to SNS or reviewing sites. I think, in infrastructure building, developing an internet based platform, which can support many-to-many interaction systems as well as bidirectional creative activities, will be the key. In other words, it is the thought that by connecting the users who use aroma contents to the users who create aroma contents, enormous aroma contents can be produced. If we can build such platform, I think not only is the aroma contents increased, but it also encourages the appearing of new aroma display which can play various contents, and consequently link to the moving forward of the technique. If such a virtuous cycle is created, naturally the market of aroma displays will be developed. Aromajoin not only continuously researches and develops “Aroma Shooter”, the aroma display based on space-time aroma control technique, but also invest its resources into building “Aroma Stage”, an internet based platform where users can log in. In addition, it also develops various contents like aroma integrated applications or aroma integrated games. We aim at creating new aroma medias by integrating aroma into existing media.
