28/06/2026
From Asia & Europe to North Africa!
Just as we wrapped up an incredible market exploration journey in Istanbul, we headed straight to Casablanca, Morocco, continuing Endeavor Jordan's WorldWise Access to Market program with a delegation of eight Jordanian companies eager to explore their next growth destination.
Throughout the visit, founders gained practical insights into what it takes to enter and grow in the Moroccan market, covering the legal and regulatory framework, company setup requirements, available incentives, talent acquisition, team building, local business culture, and Morocco's dynamic entrepreneurial ecosystem.
Our delegation had the opportunity to learn from outstanding ecosystem leaders through sessions including:
• Legal Aspects & the Business Environment in Morocco with Laila Slassi
• Expansion to Morocco: Talent, Building a Team & Culture with Endeavor Entrepreneur Asmaa Chakir Alaoui, Co-Founder & CEO of VelyVelo
• The Moroccan Ecosystem: Corporates & Regional Ambition with Yassine Laghzioui, Partner at UM6P - University Mohammed VI Polytechnic, and Endeavor Entrepreneur Ismael Belkhayat, Co-Founder of Chari.
Beyond the sessions, each participating company took part in curated one-on-one meetings with Moroccan entrepreneurs, investors, Endeavor network members, and key ecosystem players. These conversations created valuable opportunities to exchange experiences, validate market opportunities, and build meaningful relationships.
The visit included a networking evening that brought together founders and ecosystem leaders, opening the door to future partnerships and cross-border collaboration.
Of course, no visit to Casablanca would be complete without experiencing the city itself. From exploring its iconic landmarks and vibrant markets to enjoying its rich culture, food, and warm hospitality, our founders left with a deeper appreciation of Morocco, not only as a promising market, but as a place full of opportunity.
A heartfelt thank you to the incredible team at Endeavor Morocco, Zineb Khayatei and Kawtar Ait Oulahyani, for your dedication, generosity, and seamless support throughout the visit. Special thanks as well to Ilan Benhaim, Chairman of Endeavor Morocco, for the warm welcome and continued partnership in strengthening the ties between our entrepreneurial ecosystems.
This activity is part of the WorldWise program, funded by YTJ and the Ministry of Digital Economy & Entrepreneurship.
وزارة الاقتصاد الرقمي والريادة_ الأردن