Digi-Fu

24/11/2020

App Metrics that Matter.
With the heaps of data available to App Business owners what should you focus on and where do you start?

It can be daunting for new App business owners to interpret the data to align with key business objectives.

Read our post about 3 App Metrics which Matter to help your App Business.

View the full post here https://bit.ly/3nV97Bg

Plus we added in a free download with even more Metrics that Matter if you looking for some deeper insight.

20/10/2020

There's nothing better than successfully helping our clients grow their business with effective B2B lead generation. It's a pleasure working with the team from Zuri Home Care Solutions.

13/10/2020

A client recently asked me “What are Google Responsive Display Ads?” So many companies are not aware of the benefits of using Google's Responsive Display Ads to gain improved visibility across the web and reach your ideal clients with sophisticated targeting options.

If you are looking to grow your business you should definitely learn more about Google Responsive Ads

https://www.digifu.biz/post/google-responsive-display-ads-do-they-get-better-results

29/09/2020

Online customer engagement is ever increasing. Now across a growing number of platforms ranging from social, web, app and email it's “critical” for marketers to analyse this data in a single view so to optimise on their campaigns. Forester and Google reveal how only 43% of marketers are effectively using cross platform analytics.

Read more about this in our blog https://bit.ly/3idjgGq

We all know just how important data is when making business decisions, and as marketers continue to gather more data through more touch points with their clients it will be critical to figure out how to effectively use this data. Especially now that consumer behaviour has changed by shifting drastic...

22/09/2020

Looking to grow your business online?
We are a team of experienced digital marketers that have helped many companies exceed their objectives through our years of combined experience in utilising effective digital marketing strategies, coupled with world class technologies for ex*****on.

We know what it takes to build a successful marketing strategy so talk with us today to grow your business www.digifu.biz

22/09/2020

Did you know Google Analytics can now predict which visitors to your site or app are likely to purchase or churn?

You can use these predictions to tune your marketing messages to drive growth for your business. You might want to know this is only available in the App+Web Beta product offering.

With these data insights and Google's machine learning capabilities you can create audiences for campaigns to grow and retain your clients.

Users likely to convert: Build an audience of users likely to convert so you can reach them with special offers.

Users likely to churn: Build an audience of users likely to stop visiting your app or site so you can attempt to retain them.

15/09/2020

Apple iOS 14 will make app tracking opt-in. Apple users who upgrade to iOS 14 later this year will notice a new pop-up when they open an app for the first time.

The new prompt is part of Apple’s AppTrackingTransparency framework, and is required for every app that wants to access a user’s device IDFA to track them.

The pop-up will be shown on a per-app basis to users who have not already enabled Limit Ad Tracking (LAT) on their phone. When a user does not give consent to be tracked, the user’s IDFA will appear as all zeros, and the requesting app will not be allowed to track them.

For more info I wrote a short piece on this in our blog https://www.digifu.biz/post/how-will-the-ios-14-update-effect-my-app-marketing

During the 2020 WWDC Apple decided to announce some serious changes to be made with the iOS 14 update specifically around mobile tracking. To get to the crux users will need to opt in to tracking meaning the IDFA will no longer be accessible to any mobile measurement partners. What is the IDFA? The....

17/03/2020

Here 3 tips to keep your page relevant on Facebook:
Tip 1: ✏️✏️Update your header with your current promotions,

✅ Contact us today https://buff.ly/38QFE3T to help boost your social media skills on Facebook.

16/03/2020

Twitter is testing a feature that will allow some tweets to disappear after 24 hours. It is only testing the function in Brazil so far. This new feature called "fleets" is similar to vanishing posts on Snapchat and Instagram Stories. https://buff.ly/2PLkcGr

Are all the social platforms starting to feel the same?!?

Users took to Twitter to complain the micro-blogging site was just following the competition.

13/03/2020

📌 The NHS and Facebook have launched some new measures to stop the spread of misinformation around coronavirus.
📌 If you search a popup appears directing you to authentic information and advice on the NHS website. This is the same on Google and YouTube too.
❌ Facebook has also banned advertising of protective equipment and Twitter is taking down fake accounts spreading fake news.

Facebook, Google and Twitter take action to ensure accurate health advice on their platforms.

12/03/2020

REMINDER: Facebook Messager changes impacts brands and business have now taken effect. See all the changes here https://buff.ly/2vaKX09

Need help with Facebook ad campaigns, Facebook Messager tools and Facebook Stories contact us today.

Facebook For Developers