02/09/2026
Our Head of Communications, Kezia Lightfoot, recently spoke with Gallery magazine as part of its Industry Rewired feature to share her perspective on how technology, automation and AI are reshaping marketing and communications.
It's an exciting time for marketing, with technology making our discipline more measurable than ever before, giving us greater insight into performance, customer behaviour and the real commercial impact of our work. But while data and automation help us work smarter, we know it's human experience, expertise and strategic thinking that turn those insights into stronger partnerships, authentic brands and long-term value for our clients.
Read the full article here: https://switch.je/latest/beyond-the-metrics