Myway design

01/10/2026

Promotional poster design for Elody pharmacies, built around coherent messaging, precise audience targeting, and a consistent design system.

Each poster addresses a specific health interest—from mobility and joint care to hair, skin, and nails, and liver health—through focused headlines and relatable lifestyle imagery. A clear visual hierarchy guides the viewer from the campaign message to the promotional offer and call to action.

Consistent typography, prominent offer panels, and a unified brand footer connect the campaigns while allowing imagery and colour to adapt to each theme. The result is a recognisable poster series that respects Elody’s visual identity and brings clarity to its monthly promotions.

01/10/2026

Instruction leaflet design for 10 products in the Longevity range.

The project focused on creating a consistent visual system across the range, tailored to each product’s content. Ingredients, directions for use, precautions, and nutritional information are arranged in clear sections, with a typographic hierarchy that makes the content easy to navigate.

A subtle colour palette, icons, and product imagery maintain visual consistency with the brand identity and packaging.

26/09/2026

LOROMER — A familiar identity, ready for an expanding product range. 💜

💡 Concept

Loromer’s evolution from an established product into a broader range was the starting point for this rebranding. I focused on a simpler, more contemporary design that maintained a connection to the original product.

The name, core color, and key visual elements were retained and reinterpreted within a cohesive system that could adapt to new packaging formats.

🔤 Design System

The new system pairs two complementary typefaces: an expressive typeface for the product name, with a modern, sophisticated character and naturally flowing forms designed to be memorable; and a simple, legible typeface that balances the composition and organizes information.

The palette preserves the original product’s signature color in a more vibrant tone, chosen to create a stronger shelf presence. A clear information hierarchy and consistent graphic elements bring the entire range together.

🎨 Visual Identity

The human silhouette and respiratory pathways are distilled into a simple graphic symbol that is easy to understand and recognize.

Concentric shapes radiating from this symbol visually suggest rapid propagation and a widespread effect. Circles, droplets, and rounded squares distinguish the products while maintaining a shared visual language.

The result is an identity that preserves Loromer’s familiarity while giving the expanded range a contemporary, clear, and cohesive expression. ✨

07/07/2026

ZETEC is a modern SaaS ERP platform designed to automate business operations and improve productivity. The project combines service management, CRM, inventory, invoicing, AI-powered automation, and creative services into one intuitive ecosystem. Built with a strong focus on user experience, scalability, and efficiency, the platform helps businesses save time, optimize workflows, and create new opportunities for growth.

07/07/2026

ZETEC is a modern SaaS ERP platform designed to automate business operations and improve productivity. The project combines service management, CRM, inventory, invoicing, AI-powered automation, and creative services into one intuitive ecosystem. Built with a strong focus on user experience, scalability, and efficiency, the platform helps businesses save time, optimize workflows, and create new opportunities for growth. https://zetec.myportfolio.com/zetec-ai-powered-service-erp

30/04/2026

Un nou concept de grijă pentru minte și echilibru zilnic

Începând de mâine, în toate farmaciile Elody din Republica Moldova și online pe farmacie.md, lansăm un nou concept vizual și de comunicare dedicat sănătății creierului.

Această campanie aduce în prim-plan o abordare modernă, empatică și estetică a suplimentelor pentru memorie, concentrare și sistem nervos. Printr-un design elegant, culori calde și elemente vizuale inspirate din natură, comunicarea transmite echilibru, claritate și stare de bine — exact beneficiile pe care le caută consumatorul modern.

Conceptul este construit în jurul ideii de claritate mentală și focus zilnic, transformând produsele într-un sistem coerent, ușor de înțeles și de ales în farmacie.

În plus, campania este susținută de o ofertă specială de -30% reducere, încurajând descoperirea și integrarea acestor soluții în rutina zilnică.

Designul nu doar comunică, ci creează încredere, emoție și relevanță la raft.

29/04/2026

Human Care @ PharmaTech Kazakhstan 2026
We developed a scalable brand and design system for Human Care, built to support long-term B2B growth and international expansion. By preserving a strong, consistent identity and visualizing future product development, the brand has already expanded to over 90 products.
This project reflects our vision: design systems that don’t just look good — they grow businesses.
If you’re building a brand with long-term ambition, let’s collaborate.

23/04/2026

23/04/2026

Nutraceutical Packaging for Global Distribution

This project focuses on developing a scalable packaging design system for a nutraceutical brand, built to support product expansion and international distribution.
By combining a clean, European minimalist aesthetic with a structured, modular approach, the system ensures clarity, consistency, and strong shelf recognition across multiple product categories.
The result is a cohesive visual language that transforms individual products into a unified, market-ready system designed for B2B growth.

13/04/2026

SaporitourTreviso
Non è solo un ristorante.
È un viaggio.

Saporitour nasce come un progetto di comunicazione,
ma si trasforma in un’esperienza in cui il design non decora —
risolve.

Forme semplici.
Grafica chiara.
Un linguaggio visivo che non chiede spiegazioni,
ma si comprende a prima vista.

Stampa su carta sostenibile,
texture naturali,
un equilibrio tra raffinatezza e autenticità.

Un sistema costruito con cura,
in cui ogni dettaglio racconta la stessa cosa:
il gusto è emozione.

Oltre l’identità, prende forma un team.
Non un’agenzia.
Uno spazio in cui i ruoli scompaiono,
e l’esperienza diventa soluzione.
Creatività senza strati,
senza rumore,
solo chiarezza e intenzione.

SaporitourTreviso unisce sapori di tradizioni antiche
e li trasforma in qualcosa di nuovo.
Familiare, ma sorprendente.

È per questo che si ritorna.
Non solo per il cibo,
ma per quella sensazione rara
che desideri rivivere.

Un luogo dove il gusto diventa memoria.