WoV Labs - Digital Product Passport

WoV Labs - Digital Product Passport Digital Product Passport and Beyond.

21/05/2026

On May 14, AUTHENTICA officially launched its pilot project with Milan’s , directed by Professor

During the inauguration of the new archival hub of the Municipality of Milan, we presented a system based on NFC chips applied to archival folders, connecting physical documents and digital content through a simple smartphone tap.

The Studio Aperto feature offers a closer look at the project and the technology behind it.

We also published an article on the AUTHENTICA blog exploring how the system works and its potential for archives, museums and public spaces.

Discover more:
🔗 authentica.id/blog

QR codes get used for product authentication all the time.They’re easy to generate. And just as easy to copy.So we took ...
28/04/2026

QR codes get used for product authentication all the time.
They’re easy to generate. And just as easy to copy.

So we took a different route.

With , the identity moves inside the product itself.

Each item is tied to a unique, encrypted , connected to a system that can actually verify it over time, with a simple tap of the phone.

And once that layer is in place, it goes beyond authentication.

You can track items, monitor interactions, enable digital ownership, and keep a direct link with whoever owns them.

Discover more:

🔗 www.authentica.id

In sports memorabilia, value is built on trust.A match-worn shirt, a game ball, a signed piece. What makes them worth an...
13/04/2026

In sports memorabilia, value is built on trust.

A match-worn shirt, a game ball, a signed piece. What makes them worth anything is knowing they’re real: where they came from, who touched them, what’s the story behind each item.
But trust is easily broken: when verification depends on paperwork, it depends on people, which means it can fail.

We’re fixing that with a simple, secure idea: every item gets a unique NFC identity, embedded at the source. One tap links it to its full history, ownership, proof of authenticity. No documents to chase, no third parties to call.

Because in a market where authenticity is everything, proof shouldn’t be optional.

🔗 authentica.id

In sports memorabilia, value is built on trust.A match-worn shirt, a game ball, a signed piece. What makes them worth an...
13/04/2026

In sports memorabilia, value is built on trust.

A match-worn shirt, a game ball, a signed piece. What makes them worth anything is knowing they’re real: where they came from, who touched them, what’s the story behind each item.
But trust is easily broken: when verification depends on paperwork, then it depends on people, which means it can fail.

We’re fixing that with a simple, secure idea: every item gets a unique NFC identity, embedded at the source. One tap of the phone links it to its full history, origin, ownership, proof of authenticity. No documents to chase, no third parties to call.
The story stays with the object.

From the day it’s created to every hand it passes through.
Because in a market where authenticity is everything, proof shouldn’t be optional.

Learn more about what we do at:
🔗 authentica.id

In sports memorabilia, value is built on trust.A match-worn shirt, a game ball, a signed piece. What makes them worth an...
13/04/2026

In sports memorabilia, value is built on trust.
A match-worn shirt, a game ball, a signed piece. What makes them worth anything is knowing they’re real: where they came from, who touched them, what’s the story behind each piece.
But trust is easily broken: when verification depends on paperwork, then it depends on people, which means it can fail.
We’re fixing that with a simple, secure idea: every item gets a unique NFC identity, embedded at the source. One tap of the phone links it to its full history, origin, ownership, proof of authenticity. No documents to chase, no third parties to call.
The story stays with the object. From the day it’s created to every hand it passes through.
Because in a market where authenticity is everything, proof shouldn’t be optional.

Learn more about what we do at:
🔗 authentica.id

In a global sports market worth $600B, authenticity is the baseline. But when 20% of that market is compromised by fakes...
24/03/2026

In a global sports market worth $600B, authenticity is the baseline. But when 20% of that market is compromised by fakes, the challenge for clubs is maintaining a genuine connection with their community.

At AUTHENTICA, we’re turning every physical item into a digital touchpoint. By giving products a digital identity, we’re bridging the gap between the physical world and digital fan engagement.

A Digital Product Passport (DPP) does more than just stop counterfeits:

✅ Direct Interaction: It transforms a simple garment into a direct line for fan interaction.
✅Exclusive Access: Fans can unlock updates and offers directly through the product they’re wearing.
✅Continuous Connection: It creates a foundation for a deeper, ongoing relationship with the club long after they leave the stadium.
✅Radical Transparency: From origin data to material safety (like REACH compliance), you give fans the “why” and “how” behind what they buy.

The goal is not only protecting a brand, but making the fan experience interactive, verified, and impossible to replicate.

Stop thinking of merch as “apparel” and start thinking of it as an “interface.”
Is your club or brand ready to turn its gear into a digital community?

Visit our website to learn more! 👆

In In a global sports market worth $600B, authenticity is the baseline. But when 20% of that market is compromised by fa...
24/03/2026

In In a global sports market worth $600B, authenticity is the baseline. But when 20% of that market is compromised by fakes, the challenge for clubs is maintaining a genuine connection with their community.

At AUTHENTICA, we’re turning every physical item into a digital touchpoint. By giving products a digital identity, we’re bridging the gap between the physical world and digital fan engagement.

A Digital Product Passport (DPP) does more than just stop counterfeits:

✅ Direct Interaction: It transforms a simple garment into a direct line for fan interaction.
✅Exclusive Access: Fans can unlock updates and offers directly through the product they’re wearing.
✅Continuous Connection: It creates a foundation for a deeper, ongoing relationship with the club long after they leave the stadium.
✅Radical Transparency: From origin data to material safety (like REACH compliance), you give fans the “why” and “how” behind what they buy.

The goal is not only protecting a brand, but making the fan experience interactive, verified, and impossible to replicate.

Stop thinking of merch as “apparel” and start thinking of it as an “interface.”
Is your club or brand ready to turn its gear into a digital community?

Visit our website to learn more! 👆

In In a global sports market worth $600B, authenticity is the baseline. But when 20% of that market is compromised by fa...
24/03/2026

In In a global sports market worth $600B, authenticity is the baseline. But when 20% of that market is compromised by fakes, the challenge for clubs is maintaining a genuine connection with their community.

At AUTHENTICA, we’re turning every physical item into a digital touchpoint. By giving products a digital identity, we’re bridging the gap between the physical world and digital fan engagement.

A Digital Product Passport (DPP) does more than just stop counterfeits:

✅ Direct Interaction: It transforms a simple garment into a direct line for fan interaction.
✅Exclusive Access: Fans can unlock updates and offers directly through the product they’re wearing.
✅Continuous Connection: It creates a foundation for a deeper, ongoing relationship with the club long after they leave the stadium.
✅Radical Transparency: From origin data to material safety (like REACH compliance), you give fans the “why” and “how” behind what they buy.

The goal is not only protecting a brand, but making the fan experience interactive, verified, and impossible to replicate.

Stop thinking of merch as “apparel” and start thinking of it as an “interface.”
Is your club or brand ready to turn its gear into a digital community?

We’re thrilled to share that WoV Labs has won , the innovation competition powered by .group Group and held in Turin a...
19/11/2025

We’re thrilled to share that WoV Labs has won , the innovation competition powered by .group Group and held in Turin at the Allianz Stadium.

ExTraTime gave us a strong signal: the direction we’re taking and the work we’ve been putting in over the past months are aligned with what the industry is looking for next.

Being called on stage during the Awards alongside organisations like , , , , , , , .it made the moment even more meaningful for our team.

A huge thank you to the jury, the Social Football Summit , Vincenzo Filetti, Alessandra Mozzo, the mentors, and all the startups we connected with over these two days in Turin.

The conversations, the feedback, and the community spirit made this experience truly valuable.

Onwards!

Indirizzo

Corso Gaetano Scirea, 50, 10151 Torino
Turin

Sito Web

Notifiche

Lasciando la tua email puoi essere il primo a sapere quando WoV Labs - Digital Product Passport pubblica notizie e promozioni. Il tuo indirizzo email non verrà utilizzato per nessun altro scopo e potrai annullare l'iscrizione in qualsiasi momento.

Scelte rapide

Condividi

Digitare