RDcom

RDcom Esperti di business messaging e comunicazione multicanale da oltre 20 anni. Soluzioni di Comunicazione e Advertising via SMS ed EMAIL

14/10/2026

Destination unlocked: Dublin!

Our Daniele Poerio and Alexandros Gonidis are heading to WAS #24, taking place in Dublin from October 19th to 22nd, 2026, ready to meet industry professionals, make new connections, and explore exciting business opportunities.

Will you be there too? Let's meet!

Sunglasses packed. Dublin, don’t let us down. 😎

Un paio di scarpe è rimasto nel carrello. Come può continuare la conversazione? 🛒Immaginiamo un cliente che ha già scelt...
13/10/2026

Un paio di scarpe è rimasto nel carrello. Come può continuare la conversazione? 🛒

Immaginiamo un cliente che ha già scelto il prodotto, ma non ha completato l’ordine. L’obiettivo è preciso: aiutarlo a riprendere l’acquisto dal punto in cui si era fermato.

In questo caso una rich card permette di concentrare il messaggio su ciò che ha già scelto. Mostra le scarpe, ricorda la spedizione gratuita disponibile entro la giornata e propone un’azione coerente: “Torna al carrello”.

Quando c’è un contenuto preciso e un passo successivo altrettanto chiaro, non serve aggiungere altre opzioni. Il formato RCS giusto parte dall’azione che vogliamo facilitare.

Vuoi vedere come funziona? Scegli un esempio RCS e ricevilo sul tuo smartphone.
👉 Ricevi un esempio sul tuo telefono: https://rdcom.com/prova-rcs/

Would you ever ask a courier to write an essay for you?Probably not. You know their job moves at a different pace: they ...
12/10/2026

Would you ever ask a courier to write an essay for you?

Probably not. You know their job moves at a different pace: they need to arrive quickly, deliver what matters and move on.

With communication channels, however, that distinction can easily get lost. We choose the one we use most often and then try to make the message fit, even when the task calls for something completely different.

Trying to squeeze a detailed explanation into an SMS, for example, is like asking the courier to sit at a desk and become a journalist. Using RCS as if it were a simple text message is like giving someone a shop window and asking them to keep the shutters down.

Thinking of channels as a team of professionals can help us start with a more useful question. First, we decide what job the communication needs to do. Only then do we call in the professional best equipped to handle it.

This way, channels stop being interchangeable containers and take on a clear role in the customer journey.

Before your next send, which professional do you actually need?

That’s a wrap on WWC Madrid!Thank you to everyone who took the time to meet with us. It was a pleasure to reconnect with...
19/09/2026

That’s a wrap on WWC Madrid!

Thank you to everyone who took the time to meet with us. It was a pleasure to reconnect with partners and explore new opportunities together.
From messaging connectivity to customer engagement, we’re looking forward to taking those conversations further.

Back from Madrid. Staying inTouch. 🙂

"Daniele, look this way!” We were trying to get an official photo of our CEO, Daniele Poerio, at WWC Madrid.His focus wa...
18/09/2026

"Daniele, look this way!”
We were trying to get an official photo of our CEO, Daniele Poerio, at WWC Madrid.

His focus was already somewhere ahead. 🙂
Already working on what’s next for the inTouch ecosystem, from connectivity to engagement.

The architect, right in the picture. Literally.

10/09/2026

Daniele and Alex have a message for you. Several, actually. 😎

We’re heading to WWC Madrid, 16–18 September.

From routing to engagement, we’ll be talking about how the inTouch ecosystem connects wholesale messaging with enterprise communication, and where RCS can open up new opportunities for your business.
Daniele, Alex, Gabriela, Bill and Jelena will be there to meet you.

Will you be in Madrid? Drop us a message to arrange a meeting, or come by our stand.

P.S. Our stand number? 121. Think “one-to-one”, but you can count on us for one-to-many, A2P and P2P too. 😉

RCS Rich campaigns are now live in inTouch.Create messages with images, cards, carousels and actions. Then select your r...
13/08/2026

RCS Rich campaigns are now live in inTouch.

Create messages with images, cards, carousels and actions. Then select your recipients, configure and schedule the campaign, and monitor the results—all directly within the platform.

From content to campaign, all in one place.

Explore RCS in inTouch 👉 https://platform.rdcom.com/en/auth/login/

Once we reach a goal, our attention moves straight to the next one. Yet the value created by the first continues to deve...
28/07/2026

Once we reach a goal, our attention moves straight to the next one. Yet the value created by the first continues to develop over time.

After acquisition, the relationship can grow, stall or begin again. It is through these moments that Customer Lifetime Value takes shape.

In our latest article, we look at what happens after the first purchase and how to build on that value over time.
https://rdcom.com/en/how-much-is-an-ongoing-relationship-worth/

A new contact appears in the database.We know they’ve filled in a form, but to work out what to do next, we need to look...
22/07/2026

A new contact appears in the database.
We know they’ve filled in a form, but to work out what to do next, we need to look a little further back.

Did they download a guide? Did they sign up for a trial? Did they ask to speak to someone?
These are different requests, even when they’re entered into the same database and share the same fields.

The welcome journey begins with this distinction. It confirms what the person has requested, suggests a logical next step and adapts as new information becomes available.
If content is viewed, the journey can explore that topic in more depth. If an action remains incomplete, a suggestion may be helpful. If the enquiry is already sales-related, the contact can be quickly directed to the right person, along with the context that has been gathered.

In the new article, we explore how to guide a contact after they’ve completed a form, without forcing them to start from scratch with every communication.

Read the article and discover inTouch 👉 https://rdcom.com/en/the-relationship-begins-after-the-form-how-to-create-a-welcome-journey/

Send more, send less, or send better?Perhaps the right question is a different one… why stop just when the message is st...
14/07/2026

Send more, send less, or send better?
Perhaps the right question is a different one… why stop just when the message is starting to say something?

A campaign gets underway. We see opens, clicks, replies, form submissions, missed interactions, and responses weeks later.
Within those signals lies much of the path ahead.
A click isn’t the end. It’s a clue. It can help you understand what to communicate next, which channel to use, what content to offer, and which automation to trigger.
This is where email, SMS and RCS cease to exist as separate communications and become part of an ongoing relationship.
With inTouch, channels, data, consents and automations work within the same environment to transform communications into more consistent and measurable customer journeys.

From a single message to customer engagement, value comes from what happens after the message is sent.
Discover inTouch 👉 https://rdcom.com/intouch/

Indirizzo

Via Dei Castagni 9
Montorio Veronese
37141

Orario di apertura

Lunedì 09:00 - 18:00
Martedì 09:00 - 18:00
Mercoledì 09:00 - 18:00
Giovedì 09:00 - 18:00
Venerdì 09:00 - 18:00
Sabato 09:30 - 12:30

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