Bytek

08/05/2026

𝗛𝗼𝗽𝗲 𝗨𝗹𝗶𝗯𝗮𝗿𝗿𝗶, Account Executive at Bytek, will be attending 𝗦𝗮𝗮𝗦𝘁𝗿 𝗔𝗶 ☁️

A great opportunity to connect with SaaS leaders and sharing how the 𝗕𝘆𝘁𝗲𝗸 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 helps companies improve paid acquisition by identifying high-propensity users, reducing CAC, and optimizing campaigns toward long-term subscription value rather than low-quality conversions.

Beyond paid media, the platform leverages predictive signals to support onboarding optimization, feature adoption, churn prevention, and personalized product experiences across the entire SaaS customer lifecycle.

30/04/2026

𝗦𝗻𝗮𝗽𝘀𝗵𝗼𝘁𝘀 𝗳𝗿𝗼𝗺 𝗲𝗠𝗲𝗿𝗴𝗲 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝘀 📸
Last week wasn’t just about Google Cloud Next, we also spent a few days in Miami for eMerge Americas.

A global tech event bringing together startups, investors, and industry leaders across AI and deep tech, and a great opportunity to connect with an international ecosystem.

We were there sharing how we approach data activation and predictive AI, and exchanging ideas around real use cases and challenges in marketing and beyond.

Great to be part of it, taking a lot back with us.

30/04/2026

Bytek will be at Netcomm Forum, the key event for the Italian digital commerce ecosystem.

📍 𝗙𝗶𝗻𝗱 𝘂𝘀 𝗮𝘁 𝗕𝗼𝗼𝘁𝗵 𝗗𝟳𝟳

We’ll share our perspective on how AI and first-party data are reshaping marketing performance.

With the 𝗕𝘆𝘁𝗲𝗸 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺, we help companies move beyond fragmented data by bringing together CRM, web, app, and transactional signals into a unified, activation-ready foundation.

This enables a consistent view of customers and unlocks predictive capabilities that shift decision-making from reactive to forward-looking.

Not just what users have done, but what they are likely to do next, enabling more precise targeting, smarter budget allocation, and stronger performance across campaigns.

From value-based bidding to churn prevention and lifecycle marketing, predictive signals can be directly embedded into everyday workflows across paid media, marketing automation, and CX.

If you're working in retail, eCommerce, or data-driven marketing, come by and say hi 👋

29/04/2026

We’ve just launched a new format of our podcast 𝘔𝘢𝘳𝘵𝘦𝘤𝘩, 𝘋𝘦𝘤𝘰𝘥𝘦𝘥: 𝗘𝘅𝗽𝗲𝗿𝘁 𝗩𝗼𝗶𝗰𝗲𝘀, 𝘄𝗶𝘁𝗵 𝗕𝘆𝘁𝗲𝗸 🎙️

A series of conversations with marketing leaders to explore how data, AI, and strategy come together in real-world growth.

In our first episode, Daniel Gill (Predictive Growth Strategist at Bytek) sits down with Ankur Goyal, CMO of Ultra.

From CPG to D2C, Ankur shares his perspective on what really drives growth today:
– why a strong product and clear positioning still matter more than anything
– how to think about SKU expansion vs focus
– the real balance between acquisition and retention
– and how first-party data and AI are changing the way we understand and activate customers
A practical, honest conversation for anyone working in marketing, data, or growth.

🎧 𝗟𝗶𝘀𝘁𝗲𝗻 𝘁𝗼 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗵𝗲𝗿𝗲: https://open.spotify.com/episode/1oGYzEixikhBd5u2l5ofou?si=qEsCyRMUQguI5y7J29os3w

Martech, Decoded · Episode

24/04/2026

Last day at Google Cloud Next ‘26

It’s been truly exciting to be here, with so many insights, fresh ideas, and important confirmations for the path we’re building at Bytek.

We’re heading back with even more energy and new inspiration to keep improving and evolving our approach across data, AI, and activation.

Thanks to everyone who stopped by our booth 💙

16/04/2026

We will be attending eMerge Americas, the premier global tech conference connecting innovators, investors, and industry leaders shaping the future of AI and deep tech.

In this context, we will bring our expertise in data activation and AI applied to marketing, showcasing the 𝗕𝘆𝘁𝗲𝗸 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺, our solution designed to transform first party data into predictive insights and actionable activations across the entire customer lifecycle.

You will find us at the space dedicated to 𝗜𝘁𝗮𝗹𝗶𝗮𝗻 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗲𝗱 𝘄𝗶𝘁𝗵 𝗜𝗖𝗘 𝗔𝗴𝗲𝗻𝗰𝘆, where Luca Filigheddu will be there to connect and share more about our approach.

If you will be in Miami, come meet us. It is a great opportunity to exchange ideas, explore real use cases, and discover how to unlock the full value of your data.

15/04/2026

Bytek will be attending 𝗚𝗼𝗼𝗴𝗹𝗲 𝗖𝗹𝗼𝘂𝗱 𝗡𝗲𝘅𝘁 ’𝟮𝟲 in Las Vegas, the flagship global event for cloud, data, and AI innovation.

📍 You can find us at 𝗕𝗼𝗼𝘁𝗵 𝟯𝟳𝟮𝟯

At the core of our presence is the 𝗕𝘆𝘁𝗲𝗸 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺, officially recognized as 𝗚𝗼𝗼𝗴𝗹𝗲 𝗖𝗹𝗼𝘂𝗱 𝗥𝗲𝗮𝗱𝘆 – 𝗕𝗶𝗴𝗤𝘂𝗲𝗿𝘆. A designation that validates our ability to integrate natively with BigQuery while meeting Google Cloud’s highest standards in performance, reliability, and interoperability.

Our platform operates directly within BigQuery, unifying and enriching first-party data from multiple sources - CRM, web and app analytics, media, and business systems - and applying predictive AI models to generate actionable signals.

All of this happens:
→ without moving or duplicating data
→ with a warehouse-native, zero-copy approach

The result?
BigQuery becomes a true engine for 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝘃𝗲 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻, not just a storage layer.

For organizations operating in complex and fast-moving environments, this means: less time managing infrastructure, more time driving impact from value-based bidding and personalization to data monetization and advanced analytics.

Being part of Google Cloud Next ’26 reinforces our position within the Google Cloud ecosystem and our vision of AI that works directly where data lives.

If you’re exploring how to unlock the full potential of your first-party data, come meet us at Booth 3723.

🎧 Curious to learn more before the event?
𝗟𝗶𝘀𝘁𝗲𝗻 𝘁𝗼 𝗼𝘂𝗿 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗱𝗲𝗱𝗶𝗰𝗮𝘁𝗲𝗱 𝘁𝗼 𝗚𝗼𝗼𝗴𝗹𝗲 𝗖𝗹𝗼𝘂𝗱 𝗡𝗲𝘅𝘁 ’𝟮𝟲: https://open.spotify.com/episode/041X0u5o82Hu68RyHubwDu?si=eH3O33qKTdax1jmfXBni1g

13/04/2026

There’s a lot of noise around AI in marketing.
And very little clarity.

We wanted to change that.
So we created 𝗠𝗮𝗿𝘁𝗲𝗰𝗵, 𝗗𝗲𝗰𝗼𝗱𝗲𝗱 Bytek’s podcast exploring how data and AI actually translate into performance. Real use cases. Real strategies.

🎧 With different formats, from event-focused episodes (𝘐𝘯𝘴𝘪𝘥𝘦 𝘵𝘩𝘦 𝘌𝘷𝘦𝘯𝘵, 𝘸𝘪𝘵𝘩 𝘉𝘺𝘵𝘦𝘬) to deep dives and expert conversations.

If you’re navigating marketing transformation, this is where things start to make sense.

Search for Martech, Decoded.

👇 Listen here:
https://open.spotify.com/episode/041X0u5o82Hu68RyHubwDu?si=eH3O33qKTdax1jmfXBni1g

08/04/2026

🎙️ New episode out now!

𝗜𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗘𝘃𝗲𝗻𝘁, 𝘄𝗶𝘁𝗵 𝗕𝘆𝘁𝗲𝗸 – 𝗚𝗼𝗼𝗴𝗹𝗲 𝗖𝗹𝗼𝘂𝗱 𝗡𝗲𝘅𝘁 𝟮𝟬𝟮𝟲 is live on Spotify, Apple Podcasts, and Amazon Music.

In this episode, we take you inside one of the most important global events for cloud, data, and AI, breaking down the key themes shaping this year’s agenda. From agentic AI to data infrastructure, from customer experience to marketing activation, we explore what’s really driving innovation right now and what to keep an eye on.

Plus, a few practical tips to make the most of your time in Las Vegas.

🎧 Listen now: https://open.spotify.com/episode/041X0u5o82Hu68RyHubwDu?si=cgsHmfe6QoiOLk1g07E-hg

Martech, Decoded · Episode