12/02/2021
EA acquires Glu Mobile for $ 2.4 billion
[𝑟𝑒𝑎𝑑𝑖𝑛𝑔 𝑡𝑖𝑚𝑒: 1 𝑚𝑖𝑛𝑢𝑡𝑒]
Electronic
Arts Inc. said Monday it is acquiring Glu Mobile Inc. aimed at growing an area
of business in which the videogame giant has had mixed success.
The operation will be concluded on June 30th for the sum of 2.4 billion dollars and will allow Glu Mobile to continue to operate independently.
Nothing should change as far as the company's 800-plus employees are concerned, so the transition should take place in an almost transparent manner.
EA's interest in Glu Mobile is motivated - in the words of EA CEO Andrew Wilson - by the desire to invest in the gaming platform that has the fastest growth rate in the world, namely the mobile one. With this acquisition, in fact, EA will be able to strengthen its presence in the sector by bringing within it a team that has different experience in the field, even if we are certainly not talking about milestones in the sector.
Mr. Wilson added that Glu will be able to build games based on EA's intellectual property and take advantage of its marketing expertise and global presence to grow.
Original article : https://www.marketwatch.com/story/electronic-arts-to-buy-glu-mobile-in-24b-deal-2021-02-08