Life Better Company s.r.l

07/01/2014

The adage over the past several years has been that analog dollars become digital dimes, which then become mobile pennies. In 2013, mobile ad spending reached an estimated $8 billion to $10 to bill...

02/01/2014

Location intelligence will become integral to many business operations in 2014 - BI, CRM, ERP and other systems will all be enriched and empowered by LI.

30/12/2013

The shift is on. Ecommerce is changing the shape of retailing worldwide, and retailers need to move swiftly to stake their claims in this fast growing marketplace.

23/12/2013

Internet Retailer - Mobile Commerce/Mobile Sales - Half of 2013 web orders at Pizza Hut come from mobile devices

01/12/2013

The e-commerce site partners with brands and one of the world's largest shopping center companies to show consumers a new kind of mall, one that melds online with offline. Read this article by Donna Tam on CNET News.

11/11/2013

The mobile future begins now. Companies that begin this work today will be able to achieve transformational improvements in the coming years. Those that wait too long will strain for years to catch up, if they ever do.

With the latest mobile technology, the ability to deliver seamless, omnichannel consumer experiences is finally within reach.

07/11/2013

Soon ( not sure in Italy ), retailers will discontinue the use of plastic loyalty and payment cards and make the transition to mobile.

The contextual relevance of a retailer's next generation mobile app makes it the future of mobile marketing.

05/11/2013

Innovazione, modelli di business e ruolo del manager come ‘corporate catalyst’
InnoVits

Innovits presenta l’evento: Innovazione, modelli di business e ruolo del manager come ‘corporate catalyst’ Giovedì 21 novembre 2013 ore 19.00 Aula 0.1 c/o MIP - Via Lambruschini 4C building 26/A Presenta: Stefano Mizio, business partner in Methodos e membro del management board di Innovits Introduzi...

04/11/2013

Le aziende devono integrare la rete fisica di distribuzione con quella digitale per migliorare l'esperienza del consumatore e la sua soddisfazione.

comScore presenta la panoramica sull'uso del mobile in 5 mercati Europei (Francia, Germania, Spagna e Regno Unito e focus sull'Italia) realizzata attraverso comScore MobiLens.

22/10/2013

The way that consumers make purchasing decisions has dramatically altered. Smartphones, social media and fast delivery of goods have collectively disrupted the existing order.

While some fear these changes mark the end of retail as we know it, we believe that big changes are inevitable and that retailers must act now to win in the long term.

The retail industry is more dynamic than ever. US retailers must evolve to succeed in the next decade. A McKinsey & Company article.

21/10/2013

Mobile is playing an important role for the pizza chains. Domino’s, Pizza Hut and Papa John’s are making significant investments in digital and mobile, making it easier and faster for their customers to place and track orders

While many of the major pizza chains are dabbling in mobile campaigns and mobile offers, Domino’s is leading the pack in driving customer loyalty by focusing on providing faster and easier ways for consumers to order pizza via mobile.

15/10/2013

Location helps solve some of mobile's toughest marketing problems.