13/09/2022
The importance of being Human
In the past months we worked on designing The Human Blend, the latest campaign from global packaging group , one of the world’s leading label and packaging companies, born to offer new perspectives to the growing market of shrink sleeves.
The main idea is based on a strong concept of mixing human beings from different ethnic groups, different by language, color skin and culture, to create infinite new characters, born from that blending. Together with Paola Iannone (All4Labels VP Marketing & Communication) and thanks to the valuable partnership and technical direction of HP we could do it using the principle of variable data printing application.
The project combines graphic elements in unique ways to create new designs for each digitally printed sleeve. This has been made possible thanks to HP .
The result is a customized packaging, capable of attracting consumers’ attention while promoting a culture aimed at inclusion and the value of diversity, created thanks to combination, and blending of the various elements into characters that reflect a multicultural richness.
The Human Blend responds to the emerging needs of , who is inclined to look for values like transparency, individuality, inclusion, and sustainability in the packaging of their favorite brands.
Thanks to everyone involved in this project. All the professionals and specialists who made it possible.
