Reco4 provides a solution through its recommendation engine that is designed to be the best‐of‐breed product for marketing campaign optimization. The main purpose is to increasing marketing campaign performances adding its intelligence in predicting users’ behaviors and preferences, creating what Reco4 calls the ‘Intelligent Performance Marketing’. Leveraging the state-of-the-art machine learning algorithms and data mining techniques, exploiting big data technologies, Reco4 offers, through a recommendation engine, the ability to score the propensity to purchase a product or a service of your customers. Applied to marketing campaign ex*****on, Reco4 analyzes historical data to create and improve predictive models aiding campaign ex*****on. In this way, Reco4 drives targeting activities in order to address every single final customer to the right product. Giving a marketing campaign target or promotion, using Reco4 system, a CMO is able to identify the users with high likelihood in redemption, optimizing the success rate and saving contact and management costs.
