12/08/2026
When Priscila Preussler, a personal chef, and I first met in Florence, I listened carefully to her needs and, above all, to what she felt she wanted to build.
She wasn’t simply looking for a social media manager, nor someone who would only take care of her photography.
She needed someone who could truly tell her story: through words, images, videos, and an overall vision for her communication.
A 360° approach that requires different skills, but also empathy, sensitivity, and the ability to observe. Before deciding how to tell someone’s story, you first need to get to know them and step into their world.
So, as a professional visual designer and photographer, the very first thing I did was listen to her. Carefully.
To understand who she is, her values, how she works, what she wants to communicate, how she wants to be perceived, and, above all, where she wants to go.
That first meeting marked the beginning of a broader journey, allowing me to further explore the world of food and luxury hospitality, a sector I was already working in, but that this project gave me the opportunity to understand from an even deeper perspective.
Today, I am her personal photographer and social media manager, supporting her in building and defining her visual identity, working on every element to ensure that her image is consistent, recognisable, and, above all, true to who she really is.
Brand photography is not simply about creating beautiful photographs or videos. It means building, over time and on solid foundations, a visual language capable of representing a person, their work, their positioning, and their values.
I am shaping and elevating her image project by project, through authentic images and content, carefully selecting locations, situations, compositions, and details, so that Priscila can recognise herself in every piece of content I bring online: authentic, consistent, and truly representative of who she is.
Priscila Preussler, Personal Chef, photographed among the rolling hills of Monteroni d'Arbia, Tuscany.